Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g., Processing.

Transform 140

Transform Branding CMO Education 140

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics 93

Analytics Transform Education Branding 93

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 119

Branding Non-Profit User-Generated Food 119

Marketing Insider Group

MARCH 17, 2025

Referral traffic points to outside sources sending visitors, while direct traffic suggests a strong brand presence. Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. A sudden traffic drop from search?

Analytics 75

Analytics SEO Promotion Marketing Strategy 75

AWeber

MAY 12, 2025

With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Host a joint webinar or podcast and promote both email lists. The good news?

Promotion 52

Promotion Finance Analytics Email Marketing 52

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. All this knowledge empowers you to refine your social media strategy and create content that sparks engagement and fosters a loyal community around your brand.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 110

Analytics Price Social Media Marketing CRM 110

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 122

User-Generated Food Analytics Promotion 122

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 130

Transform Analytics User-Generated Education 130

Sprout Social

JULY 24, 2024

Highly engaged customers are more likely to buy from you and stay loyal to your brand. They help you measure how customers interact with your brand and how they respond to your marketing strategies. As such, they give you a better understanding of how connected they feel to your brand and how certain strategies resonate.

Customer 118

Customer Customer loyalty Analytics Promotion 118

SocialPilot

OCTOBER 20, 2024

With all this data in hand, you will be better prepared to define your brand type. Your brand voice and the kind of content you will need to post. Define Your Brand Voice and Personality Now that you have identified your target audience, it is time to identify how you want to be perceived. Take McDonald’s for example.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 84

Branding Transform Finance User-Generated 84

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JULY 29, 2024

Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Context) You are a marketing ops leader for a high-end jewelry brand. This integration can save time and reduce the risk of using outdated or incorrect assets.

Management 120

Management eCommerce CRM User-Generated 120

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Promotion 131

Promotion Email Marketing Analytics Branding 131

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Standing out in a sea of advertisements is no small feat and will take some effort.

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Marketing Insider Group

FEBRUARY 3, 2025

Use analytics to refine and improve over time. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Quality also means aligning content with your brand voice. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. You can use surveys or analytics tools to collect this information. Image Source Weekly podcasts are popular because they keep your brand and its content fresh in the audience’s minds.

Promotion 125

Promotion Analytics User-Generated Communications 125

Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

NOVEMBER 20, 2024

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. For this prompt, try selecting the analytics expert persona. Promotional events and campaigns. MarTechBot now has 10+ personas to provide more targeted responses.

Customer Acquisition 112

Customer Acquisition Customer Food CRM 112

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics.

CRM 110

CRM Email Marketing Analytics Marketing 110

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 134

Analytics Marketing Marketers User-Generated 134

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Marketing Insider Group

AUGUST 26, 2024

This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Narrative-driven About Us pages : Use compelling storytelling to connect with visitors on a deeper level, showcasing your brand’s mission, values and journey.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98