Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. MLaaS fills that gap. Lets connect.

Market Trends

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Hubspot Marketing

NOVEMBER 18, 2024

Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies. Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip. Step 6: Adjust as needed.

Influencer Marketing

Martech

MARCH 18, 2025

SEO and content arbitrage AI-powered search will summarize content instead of directing traffic to vendor websites, which will steadily reduce over time to LLMs fronted by a URL. Traditional SEO tactics will be useless as AI filters out marketing fluff. AI-driven peer knowledge-sharing networks.

CMO

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Most marketers know their most visited articles.

Analytics

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs.

Price

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” 26:16) Mallory challenges the usual thinking about content analytics.

SEO

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. I freely share tools like analytics templates, SEO templates, and marketing frameworks that others can immediately use in their work.

Transform

Duct Tape Marketing

APRIL 14, 2025

Hiring a Chief Marketing Officer (CMO) or Marketing Director costs between $15,363 and $29,732 per month. Marketing Agency Average Monthly Fees: $5,000 $15,000+ Benefit: Access to a ready-made team of specialists who can handle everything from strategy and branding to content, SEO, and paid media. Schedule a Free Consultation.

CMO

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. If this sounds familiar, youre not alone. Let's connect.

CMO

OnDemand CMO

NOVEMBER 20, 2024

Add in the fact that marketing teams often require a range of specialized skills—creative, digital, analytical, and strategic—and you could be looking at a hefty payroll. You need different skills for different projects—designers, strategists, content creators, SEO experts, and more.

Marketing

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Your analytical thinking, attention to detail, and deep understanding of audience psychology help you identify gaps, reduce friction, and create seamless ad-to-landing page experiences that boost ROI and eliminate wasted ad spend.”

CMO

Welcome Software

JULY 14, 2025

As a CMO, I love what this means for my marketing team— fewer bottlenecks, faster cycle times , and less reliance on multiple point solutions. No new UI to learn. Just intelligent, responsive support for your team. Tools: Let AI do real work Most AI just talks. .” ” Shafqat Islam, President, Optimizely.

Marketing

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Drops may indicate SEO or UX issues. Why it matters: Measures the success of your SEO efforts and brand visibility. Why it matters: Serves as a baseline for brand awareness and campaign reach.

Customer Acquisition

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. Finally, AI makes SEO recommendations.

Branding

Orbit Media Studios

APRIL 2, 2025

There are lots of AI tools that help human visitors (AI chatbots, search tools, personalization, predictive analytics) but for the next few minutes, were 100% focused on your AI visitors. Its good for your AI visitors, but also Its good for SEO, good for accessibility. But where are they in your Analytics? Organic search?

User-Generated

Duct Tape Marketing

JULY 2, 2025

Andy shares practical insights on using AI for content strategy, analytics, and website optimization—while emphasizing the enduring importance of quality, relationships, and human creativity. LinkedIn newsletters and platform-native content are quickly outpacing traditional SEO for B2B visibility.

Analytics

Businesses Grow

DECEMBER 16, 2024

An example: From Zero to Millions: TikTok Shops GMV Journey Trona Freeman , Social media and SEO specialist for small businesses Trona Freeman More people are looking for alternatives to the Meta platforms for their small business marketing. People are increasingly finding these platforms difficult for a host of reasons.

Gen Z

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. The CMO said, ‘With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?’” (11:45) This moment shows the power of hard numbers. Executives could now compare content’s ROI to other channels.

Thought Leadership

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO

Animalz blog

FEBRUARY 27, 2025

Kyle Coleman – CMO at Copy.ai Thenuka Karunaratne – Co-founder and CEO at Daydream March 11, 2025 Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. Will they discover spectacular SEO use cases?

SEO

Orbit Media Studios

JULY 17, 2025

These articles stand out, both for your audience and in your analytics. We’ve broken this up into three separate lists: visitor psychology, additional media and SEO. Link from each article to the article of an authority or expert with supportive content (see below) There is also an SEO benefit here. They’re the big winners.

SEO

Animalz blog

JULY 16, 2024

Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. In content marketing, a lot of the focus is on SEO and evergreen content. Content marketers often own SEO. As a content marketer, you’ve likely sensed the ground shifting beneath your feet.

Content Marketing

Avinash Kaushik

NOVEMBER 26, 2024

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. Each week, my newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. Conversion Rate is a standard metric in many analytics tools. And, a lie.

Analytics

Animalz blog

JUNE 24, 2025

This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. So, like, SEO isn’t going to work for them.

B2C

Welcome Software

MARCH 20, 2025

Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data]. Keyword opportunities We've previously discussed using AI for SEO , and talked about its shortfalls but with content planning, it goes a little deeper than that. It works, every time. And guess what?

Customer Journey

SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. They act as LinkedIn’s version of SEO Tags. The State of AI-Driven Sales in 2025”) Break content into skimmable, SEO-friendly H2s Link hashtags to content themes, not just trending terms 4. Great for thought leadership or SEO-style positioning.

Real Estate

Hootsuite

MARCH 31, 2025

They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. When a new client signs on, I do industry and audience research using Perplexity Deep Research, says Brian Gorman , SEO director at Sixth City Marketing.

User-Generated

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Analytics

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation.

CMO