Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. MLaaS fills that gap. Lets connect.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs.

Price 109

Price CMO Marketing Marketers 109

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 77

Communications CMO Transform Customer Journey 77

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Most marketers know their most visited articles.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Hubspot Marketing

NOVEMBER 18, 2024

Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies. Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip. Step 6: Adjust as needed.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 106

Analytics CMO Price CRM 106

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Measuring changes in organic search traffic is basic SEO.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 70

CMO Price Marketers Marketing 70

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 77

CMO Customer Journey Transform User-Generated 77

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Search Engine Land

DECEMBER 4, 2023

Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. All the famous SEO tools export most of their data in CSV format. In SEO, that equates to 10 long-tail phrases, each with an established abbreviation. At first, you’re given a list of 10 diseases to explore further.

SEO 116

SEO User-Generated Analytics CMO 116

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 121

SEO B2C CMO Digital Marketing 121

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. I freely share tools like analytics templates, SEO templates, and marketing frameworks that others can immediately use in their work.

Transform 85

Transform Thought Leadership CMO Analytics 85

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 131

SEO Copywriting CMO Analytics 131

Orbit Media Studios

SEPTEMBER 13, 2023

Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. We’ll do (almost) everything here without SEO tools or expensive AIs. Here are the step-by-step instructions for better SEO through AI using seven methods. Let’s start with the obvious SEO use case.

SEO 126

SEO User-Generated Analytics Affiliate Marketing 126

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Your analytical thinking, attention to detail, and deep understanding of audience psychology help you identify gaps, reduce friction, and create seamless ad-to-landing page experiences that boost ROI and eliminate wasted ad spend.”

CMO 69

CMO eCommerce Marketing Marketers 69

Search Engine Land

MAY 19, 2023

It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. But… are keywords still important for SEO?

SEO 117

SEO CMO Analytics Management 117

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.

SEO 92

SEO Thought Leadership Analytics CMO 92

Duct Tape Marketing

APRIL 14, 2025

Hiring a Chief Marketing Officer (CMO) or Marketing Director costs between $15,363 and $29,732 per month. Marketing Agency Average Monthly Fees: $5,000 $15,000+ Benefit: Access to a ready-made team of specialists who can handle everything from strategy and branding to content, SEO, and paid media. Schedule a Free Consultation.

CMO 41

CMO eBook Marketing Marketers 41

Marketing Insider Group

JUNE 12, 2015

Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media. For example, an outsourced CMO has a team of professionals that are equipped with the resources and skill sets that you may be lacking.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. Finally, AI makes SEO recommendations.

Branding 64

Branding SEO Whitepaper CMO 64

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Orbit Media Studios

APRIL 2, 2025

There are lots of AI tools that help human visitors (AI chatbots, search tools, personalization, predictive analytics) but for the next few minutes, were 100% focused on your AI visitors. Its good for your AI visitors, but also Its good for SEO, good for accessibility. But where are they in your Analytics? Organic search?

User-Generated 70

User-Generated Analytics SEO Marketing Ethics 70

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Orbit Media Studios

AUGUST 29, 2023

So you can upload your marketing analytics data from any source and ask it for visualizations and insights. There are no analytics programs that generate this report. That’s because low traffic URLs don’t jump out at you from Analytics. I’m giving you Google Analytics data showing traffic to blog posts.

SEO 103

SEO Analytics Copywriting B2C 103

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. If this sounds familiar, youre not alone. Let's connect.

CMO 43

CMO Transform Direct Mail Marketing 43

Search Engine Land

JUNE 30, 2023

A former SEO analyst, Suleman now runs a business coaching SEO practitioners on their confidence at work and in their personal lives. She has dedicated her career to combating imposter syndrome in the SEO industry through mindfulness training and soft skills growth. And the way to take action is to feel confident,” Suleman said.

Digital Marketing 90

Digital Marketing SEO Health Energy 90

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

As Greg Head, CMO of InfusionSoft (a provider of sales and marketing software for small business) writes, “The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”. For more, see my book The Definitive Guide to Marketing Metrics and ROI.).

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124