Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 120

Analytics Transform Marketers Marketing 120

Martech

JANUARY 29, 2025

Engaging proactively with customers by seeking feedback through surveys, focus groups or advisory boards, but dont forget to act on their input. Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Marketing Insider Group

JULY 24, 2024

5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement. Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance.

Content Marketing 118

Content Marketing Marketers Marketing Customer Acquisition 118

Martech

NOVEMBER 15, 2023

In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. When it comes to communicating marketing performance outside of marketing, less is more. Control customer acquisition costs.

Communications 106

Communications Customer Acquisition Finance Food 106

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Clear articulation of goals also improves communication among team members, ensuring everyone is aligned.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

JULY 1, 2025

Start the transition by gathering leaders from various marketing functions and even sales and CX to define what a qualified lead means, what customer acquisition cost truly entails, and the key milestones in the customer journey. Your data analytics teams should recognize how this streamlines their work.

Thought Leadership 93

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 93

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Pro tip : Use customer feedback to regularly update your content.

CRM 124

CRM Customer Acquisition Analytics Communications 124

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization.

Price 117

Price Marketers Marketing User-Generated 117

Welcome Software

JULY 7, 2025

Why most customer retention strategies fail Most companies approach customer retention in fundamentally flawed ways that guarantee mediocre results. The analytics-only approach Teams build sophisticated churn prediction models and create beautiful dashboards that track engagement metrics.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. as key triggers.

Management 99

Management Marketers Marketing CRM 99

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. Use predictive analytics tools. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel. AI-powered email campaigns.

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Multi-Channel Marketing : Combine email and SMS campaigns in one platform for a seamless customer experience. A boost in repeat purchases and stronger customer loyalty.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

JUNE 25, 2025

Demand metrics to watch: Track lead conversion rates, customer acquisition costs (CAC) and pipeline velocity to measure how efficiently you drive growth. Build confidence through consistent communication: Strategic email nurturing helps you stay connected, reinforcing your brand’s expertise and reliability.

Branding 72

Branding eBook Key Performance Indicator Transform 72

Lynton Web

JANUARY 27, 2025

Lead Assignment Analytics Understanding lead distribution patterns helps optimize your franchise network's effectiveness. Activity Monitoring Comprehensive activity tracking provides visibility into franchisee engagement levels and customer communication patterns. So, let's examine them.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketers Marketing 97

Customers.ai

DECEMBER 20, 2024

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. This strategy drives long-term growth by fostering customer satisfaction and trust.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. Customer acquisition is important.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Email automation can streamline a variety of communication types, enhancing both efficiency and effectiveness.

Customer 52

Customer CRM User-Generated Transform 52

Rock Content

JANUARY 27, 2021

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing However, many companies are reluctant to adopt marketing analytics. What marketing analytics is. Keep reading! Keep reading!

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. Communication gone bad.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Hootsuite

OCTOBER 20, 2020

Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. It can also help reduce customer acquisition costs.

Transform 142

Transform Customer Health Communications 142

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. With this data, you can validate product ideas, prioritize features based on customer feedback, and uncover niche markets or segments with specific needs.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Exposure Ninja

APRIL 22, 2025

How do you structure a page that converts sophisticated business buyers who are notoriously more analytical and deliberate than consumers? In our first example from the business insurance sector, 1West’s home page immediately communicates its purpose. There’s no ambiguity about what the company offers or who they serve.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Neil Patel

AUGUST 17, 2021

On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. On the other hand, over time, your customer acquisition costs will decrease. Then, start communicating! 8 Tips for Building an Effective Brand Awareness Campaign.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Welcome Software

FEBRUARY 27, 2025

Poor personalization doesn't just impact immediate sales and profitability; it can create a ripple effect that negatively impacts customer engagement across the board. Advanced analytics Move beyond basic segmentation to predictive analytics and real-time personalization using AI and machine learning.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Hubspot Marketing

MARCH 18, 2020

Teams also need to be comfortable with customer service, as social media teams will be the ones responding to customers who engage through social media tags or posts. They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Martech

MARCH 7, 2024

Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 113

Transform Customer Acquisition User-Generated Advertisers 113

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. These can be telling in a lot of ways.

Thought Leadership 141

Thought Leadership Customer Acquisition Education Industry Insights 141

Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). Internal communication and collaboration tools (think: project management tools , Slack). Through integrations and automation, you can streamline the processes of customer acquisition and retention. Team communication tools.

CRM 135

CRM Marketers Marketing Customer Acquisition 135

Martech

NOVEMBER 9, 2021

Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Customer 122

Customer Customer Journey Retail Customer Acquisition 122

Hootsuite

JULY 13, 2022

And of course, part of that is improving their customer experience. The formula to calculate your CLV is this: CLV = (Annual revenue per customer * Customer relationship in years) – customer acquisition cost (CAC). Customer experience management can be a powerful tool for driving growth and long-term success.

Customer 134

Customer Customer Journey Customer Acquisition Analytics 134

Sprout Social

MAY 24, 2022

Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. In this article, we’re sharing how social media can take every aspect of your integrated communications strategy to the next level. Social’s most obvious role in an integrated communications strategy falls under owned media.

Key Performance Indicator 120

Key Performance Indicator Transform Communications Customer Acquisition 120