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How to clarify marketing metrics to impress the C-suite

Martech

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. These include: Predictive analytics : Leveraging historical data to predict future outcomes.

Finance 126
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Missing Features: Advanced analytics Slack and Teams integrations, Custom roles and workflows Scheduled reports Branded subdomain While the Base plan covers all foundational needs, its lack of advanced analytics and reporting features could limit growth opportunities.

Price 81
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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Missing Features: Reporting and analytics Hashtag and keyword trend analysis Team collaboration features Send time optimization Message tagging Custom workflows and approvals Sprout Socials Standard plan is the only one suitable for small businesses, but it has several limitations. Jonathan C. Verified G2 Review 6.

Price 86
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Zoho Social Pricing: Is it worth the cost?

SocialPilot

Missing Features: Bulk Scheduling Advanced Analytics Export Reports Team Collaboration Custom Reports Zoho desk integration While the Standard plan covers basic needs, it falls short for active social media users. Integration Popular Posts Analytics The Professional plan builds on the Standard offering.

Price 85
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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

Heres a deep dive into BrightLocals plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises. The plan also comes with Google Analytics Integration, which enables tracking and reporting of website traffic and conversion metrics.

Price 86
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How to Create a Social Media Report: 6-Step Guide

SocialPilot

You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.