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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 122
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 138
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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer 130
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

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The 7 pitfalls of retail personalization (and how to avoid them)

Welcome Software

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52
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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Collect Data Across Multiple Touchpoints Your customers interact with your brand across dozens of channels and each one holds a clue about their journey. Heres how to make it happen.

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How should marketers market to consumers under stress?

Martech

This approach can help maintain customer loyalty and encourage repeat purchases. This can enhance your brand image and foster a sense of loyalty among consumers who value ethical practices. Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times.

Marketers 116