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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM
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5 alternatives to Heap for holistic product analytics

Welcome Software

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills. An understanding of digital marketing tools and tactics. Conducting analytical projects to improve blog strategies/tactics. Demonstrated project management experience.

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5 suggestions for moving beyond MQL

Martech

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

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Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

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How to scale your hypergrowth marketing team from 5 to 25 people using this template

Hubspot Marketing

content, search, and demand), and the analytics function should stand alone for objectivity and rigor. Tools needed: More advanced marketing automation platform (like HubSpot Pro), attribution, and tracking tools. This could be related to operations, service, or even web and marketing.

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Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.