Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Key features: Custom feeds. Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

Management 88

Management Price Analytics User-Generated 88

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. These platform experts manage systems, data integration and campaign tracking. For many marketing automation platforms, system default glossaries can be an easy starting place. In your inbox.

Analytics 135

Analytics Transform Marketing Automation Platform Health 135

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Provide support for audience members, fans, and customers when they need it.

Management 145

Management User-Generated Analytics Branding 145

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 101

Management Branding User-Generated Energy 101

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 140

Management Transform CRM SEO 140

Econsultancy

MARCH 21, 2022

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Management 116

Management Transform User-Generated Analytics 116

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. This includes monitoring data centers, networks, endpoints, and employees.

Customer 114

Customer Finance PR CMO 114

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.

Management 114

Management Communications Analytics Place 114

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Free 30-Day Trial What is LinkedIn hashtag analytics?

Analytics 124

Analytics Social Media Marketing Promotion Place 124

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Audiences Here is where you can create custom audiences for your GA4 account.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. It also provides customer service that’s client-centered, so marketers can always have their questions answered and seek help during their projects. million writers to choose from.

Place 78

Place Whitepaper Finance Price 78

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. How easy is it for business users to customize the machine learning-based models or settings? Do you manage proprietary telephony infrastructure or are you white-labeled? Can we customize outcomes to our business needs? Get MarTech!

Analytics 117

Analytics CRM Price User-Generated 117

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home.

Analytics 105

Analytics CMO Price CRM 105

Martech

OCTOBER 3, 2022

Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics. Two major players in this space are Adobe Analytics and Google Analytics.

Analytics 123

Analytics Manufacturing Place Promotion 123

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. And you now have access to new audience features."

Analytics 96

Analytics Management Place Search Marketers 96

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

Place 103

Place User-Generated Price Entertainment 103

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 115

Analytics Product CMO Marketing 115

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

Transform 134

Transform Place Customer Thought Leadership 134

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.” ” 6.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Analytics 112

Analytics User-Generated Customer Acquisition Place 112

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. However, it can be a good place to start for keyword idea generation.

Management 94

Management Advertising Advertisers User-Generated 94

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 82

Customer CRM User-Generated Manufacturing 82

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Lead management & CRM. Simplicity is key.

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What can we learn from our competitors’ social media? Ooh, sneaky.

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

MARCH 3, 2020

But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Price: $49-248/mo.

Analytics 138

Analytics Key Performance Indicator Price Marketing 138

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. How easy is it for business users to customize the machine learning-based models or settings? Speech analytics. Phone numbers.

Analytics 99

Analytics CRM Price User-Generated 99

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services.

Customer 52

Customer Transform Price User-Generated 52

Buffer Marketing

MARCH 26, 2024

All Buffer customers can post and schedule to Pinterest, in addition to social media platforms Facebook, X/Twitter, Instagram,LinkedIn, TikTok, YouTube, Google Business Profile, and Mastodon. Hooray for one-stop social media management ! Buffer will do the rest and get you all set up with some posting times in place.

Management 67

Management Analytics Place Marketing Strategy 67

Hubspot Marketing

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. What is social media analytics?

Analytics 137

Analytics Price Customer loyalty CRM 137

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

Analytics 143

Analytics Price Real Estate Fashion 143

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Analytics 102

Analytics Price Education Product 102

Neil Patel

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136