This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
SEOanalytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEOanalytics is central to what we do. This guide will show you how to use SEOanalytics to make data-driven decisions. And they’re particularly concerned with the ROI of your SEO efforts. And what’s not.
Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Search analytics are still a powerful tool for that — just not in the traditional sense. Search data can show you: The specific problems your customers are trying to solve.
SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.
Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.
Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?
Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance. You can replicate this process with any potential website analytics page.
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. With SEO for plumbers, your business can achieve similaror betterresults. What Is Plumbing SEO? It’s not luck.
By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website.
AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.
So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.
With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. They’re asking questions like “What is SEO software?” One week, you write blog posts. How serious is it?
If you’re already doing quality SEO, you’re 70% of the way there. The problem is you can’t see this influence in Google Analytics. What Your Analytics Miss Almost 90% of ChatGPT’s citations come from search results ranking in positions 21+ — not the top 5 rankings you’re fighting for. The good news?
Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation. Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Relaunching isnt just about adding new features.
Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.
We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?
Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.
What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.
Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?
Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. In this article, we will explore the many benefits of local SEO and how it can help your business grow. Positive online reviews can boost your business’s credibility and trustworthiness.
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.
Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. Meaning potential customers will see you first, instead of your competitors. This is just one example of the countless ways that the right SEO strategies have helped businesses grow.
I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. Google Analytics 4 (GA4) I love GA4 for the website data it provides, but at what cost to my sanity?
Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. What Are the Best SEO Audit Tools? And quarterly check-ins.
Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. High search rankings make it easier for potential customers to find you.
After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Custom : Created by users to add business-specific context.
Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.
As a general contractor, you want a steady stream of customers for your business. Make sure they can find you online through search engine optimization (SEO). Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. So, SEO can drive tangible results for contractors.
Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.
Further reading: SEO Strategy: How to Create an Effective Plan 2. Both platforms offer pre-made surveys you can customize. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy.
When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. By doing so, we are short-changing our clients/customers and ourselves.
A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers. ” You can use tools like Google Analytics to track clicks and conversions and heatmaps to visualize where users click most. Your language should be clear, concise, and action-oriented to encourage clicks.
These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge.
However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.
They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.
Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. But what happens when SEO and social media combine forces?
It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.
See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Strong organizational, communication, and customer service skills. Research and analytical skills.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content