Calvyn Lee Blog

NOVEMBER 24, 2023

Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle. Choose the Right MarTech Stack With over 10,000 marketing technology solutions in categories like CRM, email, analytics and more, assembling an integrated stack presents endless complexity.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

MARCH 22, 2024

For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity. Popular AI tools for reporting and analytics: Funnel.io Get MarTech! In your inbox. Business email address Subscribe Processing.

Transform 89

Transform Content Marketing Marketing Marketers 89

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It’s all about knowing the customer.”.

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Transform Customer Health Communications 117

Search Engine Land

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 97

Transform Customer Journey Analytics Digital Marketing 97

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Adobe Experience Cloud Blog

AUGUST 6, 2020

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Ready or not.

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Transform Shipping Entertainment Thought Leadership 174

Martech

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 101

Transform Customer Journey Analytics Digital Marketing 101

Econsultancy

MAY 25, 2022

As a company that offers both eye tests and hearing tests as well as products that aid vision and hearing like glasses, contact lenses and hearing aids, Specsavers has a unique challenge when it comes to the customer experience. And what else can the brand do to make sure that the customer experience is as seamless as possible?

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Transform Customer CRM Communications 100

Martech

JANUARY 24, 2024

” The origins of StreamAlive StreamAlive was co-founded by Lux Narayan, well known in the martech space as the ten-year CEO of social media analytics and intelligence platform Unmetric. ” Some StreamAlive customers have already tried the solution in in-person settings. ” All screenshots from StreamAlive.

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Transform Analytics Communications Event Marketing 98

Martech

DECEMBER 28, 2022

There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Marketers know you can’t have marketing technology without experimentation.

Transform 100

Transform eCommerce Shoppers Retail 100

Search Engine Land

AUGUST 17, 2023

Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. Predictive AI is Google’s bread and butter and has been transformative over the last five years. Customers pocket the savings or reinvest in generic terms to drive new revenue.

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Transform User-Generated Market Trends Analytics 92

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. So, there isn’t this need for one large physical event to equal one large digital experience.

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Transform Event Marketing Thought Leadership Analytics 141

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

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Transform Marketing Marketers Management 106

Rock Content

APRIL 8, 2024

For example, you can take screen grabs of customer reviews or tweets where your brand is mentioned and include them in future video content or blogs. Use an accessible tool like Google Analytics to identify your top performers. However, you can also include other types of user-generated content in different ways.

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Transform eBook Key Performance Indicator User-Generated 71

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Digital Marketer

DECEMBER 19, 2022

Businesses sell directly to the customer. Customers selling to other customers. Customers selling to businesses. Customer Data & Efficient Targetting. The most significant advancement in marketing from the rise of online culture is the use of customer data. Free to use image sourced from Unsplash.

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Transform eCommerce Retail Entertainment 83

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

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Transform eCommerce Digital Marketing Management 99

Martech

OCTOBER 20, 2021

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. In the first weeks of pandemic lockdowns, customers were finding Samsung’s support site. Responding to the soaring volume of traffic.

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Transform Customer Energy Customer Journey 113

Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

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Transform Finance Customer loyalty Digital Marketing 120

Search Engine Land

NOVEMBER 13, 2023

And as AdWeek’s report explains, a consistently high churn rate indicates your agency is failing to establish long-term relationships with your customers. CRMs centralize customer data, enhancing accessibility and integration with marketing tools. Get started with a 14-day free trial of CallRail today.

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Transform Whitepaper Non-Profit CRM 99

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI.

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Transform Finance Energy Customer 65

Search Engine Land

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

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Transform Customer Whitepaper Branding 68

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Transform Influencer Marketing Entertainment Retail 52

Adobe Experience Cloud Blog

AUGUST 2, 2017

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Do you know their customer journeys? It’s that simple.

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Transform Thought Leadership Manufacturing Marketing 134

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. For You customization. Accessibility.

Analytics 89

Analytics Transform Search Marketers Branding 89

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This technology levels the playing field and makes everybody an excellent content creator.

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Transform Marketing Marketers Copywriting 145

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. North American marketers. This is understandable.

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Analytics Transform Customer CMO 131

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Transform Analytics Inbound Marketing CRM 74

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

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Analytics Transform Market Trends Customer 119

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

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Transform Place Customer Thought Leadership 134

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care. An early hint of a trend?

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Analytics Transform Customer Journey eCommerce 111

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

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Transform Marketing Marketers Manufacturing 51

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% and customer satisfaction by 7.0%, while marketing overhead costs have decreased by 7.2%. to 24.2%), and institutionalized (7% to 12.8%) phases of the transformation journey. just one year ago.

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CMO Transform Customer Acquisition B2C 288

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. As the firm’s newly appointed CMO, you need a breakthrough. CMOs can learn from Jobs.

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Transform CMO Whitepaper Marketing 105

Digital Marketer

MAY 24, 2023

Funnel Charts Reveal Bottlenecks Funnel charts are a type of chart that shows how many users or customers move through a series of steps in a process. The post Data-driven Marketing: How Graphs & Charts Transform Digital Strategies appeared first on DigitalMarketer.

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Transform Digital Marketing User-Generated Marketing 76

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Dig deeper: How marketers can measure success Get MarTech! In your inbox.

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Analytics Transform Marketing Automation Platform Health 133