Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 81

Marketing Strategy Content Marketing Key Performance Indicator Analytics 81

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 128

Analytics Marketing Marketers Transform 128

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Now, check out how to use SEO to increase brand awareness and how to measure its effectiveness. What is the purpose of an SEO strategy ? But have you ever thought that SEO and brand awareness are closely connected? What is the relationship between SEO and brand awareness?

SEO 86

SEO Branding User-Generated Digital Marketing 86

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Excellent analytics and reporting with insights to help you improve customer communication.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Internet Marketing Ninjas

MARCH 21, 2022

Content is fundamental to an SEO strategy on many levels. Hire ninjas to get help creating an effective SEO strategy that will improve your rankings and solidify your sales funnel. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc.

SEO 128

SEO Market Research Analytics Target Market 128

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. Well, because SEO, first of all, is a matter that never comes to an end.

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Exposure Ninja

AUGUST 21, 2023

Improve Your Skills Certifications help to prove your marketing skills, generally in one specific area, such as SEO, content or social media. Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

CRM 90

CRM Digital Marketing Management User-Generated 90

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. To determine the best approach, start with the following: Set marketing goals and objectives. Google Analytics).

Marketing Strategy 90

Marketing Strategy Whitepaper eBook Marketing 90

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Google Analytics Academy.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

SEO 88

SEO User-Generated Advertising Advertisers 88

Scoop.it!

NOVEMBER 17, 2022

In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. HubSpot’s Marketing Blog. Marketing Examined.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right?

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Digital Marketer

OCTOBER 30, 2022

Get the Digital Marketing Blueprint … With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Market research can be as expensive and extensive as your budget allows. Here are a few ideas: On-site analytics. Click here.

Customer 82

Customer Analytics Market Research Digital Marketing 82

Rock Content

AUGUST 2, 2023

This intelligent voice technology is also critical in data science and analytics. It collects customer data and performs deep learning and predictive analytics. The key to success is creating content and implementing an effective digital marketing strategy.

Transform 91

Transform Marketing Marketers Marketing Automation Platform 91

Rock Content

DECEMBER 13, 2023

Market research Interview your current customers to find out what is working for them and what isn’t. Also, as part of your market research, mine reviews of your brand and one or two competitors. Focus on analytics Use analytical tools to better understand what marketing assets drive traffic to the website.

Advertising 52

Advertising Advertisers B2C Target Market 52

TechWyse

FEBRUARY 8, 2023

Marketing is the spine that holds up companies that work with clientele to uphold their profits. Digital marketing serves the same function on a larger scale thanks to the reach it lends its users. Search engine optimization is used in digital marketing to increase a platform’s search engine ranking.

SEO 52

SEO Digital Marketing Education Market Research 52

Sachs Marketing Group

NOVEMBER 10, 2023

We’ve shared some tips about ecommerce SEO and ecommerce website design , so we thought we might share some tips about content for ecommerce sites. Descriptions must be SEO-friendly, incorporating keywords naturally to improve search engine rankings.

eCommerce 52

eCommerce User-Generated Entertainment Shoppers 52

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Orbit Media Studios

AUGUST 9, 2022

Here’s a selection of words that appeared in top-performing subject line words, according to the analysis of 48 billion emails by four different marketing research companies: Sources: Marketing Profs , ClickZ , Smart Insights , Adestra, Digital Marketer. You can clearly see the impact in Analytics.

Email Marketing 142

Email Marketing Analytics CRM Digital Marketing 142

Neil Patel

SEPTEMBER 18, 2020

I do the same thing for clients with my agency, NP Digital. We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. The focus with our digital strategy is revenue. Usman Group – Best for Mid-market Business Strategy.

Energy 139

Energy Food Market Research Analytics 139

Neil Patel

MARCH 4, 2023

In digital marketing, content localization means creating content dedicated to a specific region or country. The addition of Translation Engine , which is Airbnb’s machine translation tool, allows users to see user-generated content in their preferred language (including guest-host interactions and international SEO keywords).

User-Generated 81

User-Generated SEO Copywriting Price 81

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketing Marketers 98

Use Insider

FEBRUARY 9, 2024

Channel diversity and integration Small-business marketing often focuses on two or two channels due to budget constraints and limited experimentation capabilities. Besides using multiple channels, enterprise markets must also ensure these channels work together cohesively.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Sprout Social

JANUARY 14, 2020

Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Creative design.

Management 128

Management Transform Communications Market Trends 128

Many Chat

APRIL 18, 2022

While there is a significant time commitment with social media marketing, putting all of your eggs in one basket is never the most successful approach. If you do create an Instagram profile for your business, use the built-in Instagram analytics , Insights, to take a deeper look at who is interacting with your posts.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Neil Patel

FEBRUARY 13, 2023

If there is marketing tech that doesn’t get used (or is underused), removing it from the tech stack altogether makes sense. This company may choose to consolidate to cuts inefficiencies and make marketing processes more seamless all at once. Some marketing basics to keep in mind include: Understanding customer needs.

Marketing 84

Marketing Marketers B2C Price 84