Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Talk to Marketing.

Analytics 103

Analytics Digital Marketing Advertising Advertisers 103

Search Engine Land

JULY 7, 2023

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? SUBSCRIBE See terms.

Analytics 98

Analytics Digital Marketing Product Search Marketers 98

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 102

Analytics SEO Advertising Advertisers 102

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 2. . SUBSCRIBE See terms.

Analytics 90

Analytics Advertising Advertisers Digital Marketing 90

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. TellMe To Launch New Mobile Local Search Product 2007: It was free, direct-to-consumer, voice-enabled directory assistance.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Get the daily newsletter search marketers rely on.

Digital Marketing 95

Digital Marketing SEO Health Energy 95

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping.

Search Marketers 81

Search Marketers Marketing Marketers Retail 81

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. It was at 65.7%.).

Search Marketers 98

Search Marketers Health Marketing Marketers 98

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Complete a tutorial.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

NOVEMBER 9, 2022

That said, many digital marketers already worked remotely. One of the biggest challenges is productivity. Being productive while working remotely has always been tricky. Not to worry – here are 10 things to eliminate from your life to be more productive at work. I know many who have done the same. Distractions.

Product 98

Product Management Digital Marketing SEO 98

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 99

Retail Branding User-Generated SEO 99

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. AI comes with analytical powers that can transform your advertising precision. What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

NOVEMBER 8, 2023

Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. To do so, you must know how to interpret Google Analytics 4 (GA4) data for informed insights. Sign in to Google Analytics. Get the daily newsletter search marketers rely on.

Analytics 106

Analytics Digital Marketing Price Marketing Strategy 106

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. “> “> “> “> “> “> Processing…Please wait.

Analytics 104

Analytics Marketing Marketers Inbound Marketing 104

Search Engine Land

DECEMBER 8, 2023

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most. Get the daily newsletter search marketers rely on. See terms.

Transform 115

Transform Analytics CRM Management 115

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Google Analytics.

Customer Acquisition 116

Customer Acquisition Marketing Marketers Global Marketing 116

Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. Get the daily newsletter search marketers rely on. From here, you can create an ad account that links to your company page.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Search Engine Land

MARCH 21, 2024

Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. Process: Understanding their process, workflow and digital strategy. Get the daily newsletter search marketers rely on.

SEO 97

SEO Education Communications Digital Marketing 97

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. Content promotion (social ads, influencer marketing, etc.). Technology (content management systems, analytics tools, etc.).

Content Marketing 114

Content Marketing User-Generated Customer Journey Marketing 114

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. Hiring talent with analytics experience. Consumer privacy is also a significant consideration.

Digital Marketing 23

Digital Marketing PR Analytics Copywriting 23

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. Use data and analytics to track their progress and measure the success of their campaigns. Collaborate with social media and PR teams to create a more holistic marketing strategy.

SEO 111

SEO PR Transform eCommerce 111

Jeff Bullas

FEBRUARY 19, 2023

What are organic search results? What is SEO in digital marketing? Search Engines What are search engines? What is the best search engine? What is the most popular search engine? Currently, Google Analytics is perhaps the most popular website analytics service out there.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

DECEMBER 4, 2023

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5 The doctor.

Transform 112

Transform Copywriting User-Generated Price 112

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Membership to the PSA is free.

Retail 103

Retail Energy Advertising Advertisers 103

Search Engine Land

NOVEMBER 8, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me!

SEO 104

SEO User-Generated Education Digital Marketing 104

Search Engine Land

NOVEMBER 17, 2023

At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. UGC is a game-changer in digital content. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Get the daily newsletter search marketers rely on.

User-Generated 111

User-Generated SEO Education Promotion 111

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Martech

JANUARY 10, 2022

If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. Their analytical capabilities can also help SEOs prove the impact of their work on the bottom line. Do we have the right technical resources?

SEO 103

SEO Whitepaper Marketing Marketers 103

Search Engine Land

JULY 12, 2023

This solution is ideal for interactive content such as product demonstrations, tutorials, live launches, and events encouraging viewer participation and feedback. This seamless integration allows advertisers to link their video ads directly with product pages, enhancing the customer journey from product discovery to purchase.

Advertising 95

Advertising Advertisers Branding Key Performance Indicator 95

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. But automation and economic uncertainty aside, search advertising is thriving and spending in 2023 could hit $112 billion (nearly double the spend in 2019).

Advertising 100

Advertising Advertisers Shoppers Analytics 100

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

SEO 136

SEO Analytics Marketing Marketers 136