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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. While webinars and ebooks can nurture leads further down the funnel. Don’t have existing data yet?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Detailed analytics metrics Page views: The number of times your content pages are viewed.

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How to Repurpose Old Blog Content for New Audiences

Marketing Insider Group

Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics. Image source Build Ebooks and Guides from Related Posts Combining multiple related blog posts into a downloadable ebook or guide creates a new content asset.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Research and analytical skills. Contributing to long-form content projects such as ebooks. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Demonstrated project management experience.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

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Top Strategies to Monetize Your Content Effectively

Vertical Response

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. Leveraging Analytics Analytics play a crucial role in optimizing monetization strategies. These products require low overhead costs, allowing creators to maximize their profits.