Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 76

eCommerce Branding Analytics Management 76

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 128

Transform Analytics eCommerce CRM 128

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data.

Management 96

Management Marketing Marketers CRM 96

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 75

Analytics User-Generated Transform eCommerce 75

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. Content only?

Price 122

Price eCommerce Education Management 122

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. Processing.

Analytics 111

Analytics eCommerce CRM Retail 111

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates.

Customer 118

Customer B2C CMO Customer Journey 118

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Neil Patel

JANUARY 26, 2021

The future of ecommerce shines brighter than ever. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. is the second largest ecommerce market in the world, with $586.9 And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy. Click on it.

eCommerce 145

eCommerce Shipping Transform Retail 145

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Option A: Commerce Manager 1.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Marketers are only just beginning to integrate new AI tools into their campaigns. Optimization.

Branding 111

Branding Fashion Retail User-Generated 111

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. 43% say a lack of effective analytics holds them up. So, what’s holding them back? Well… 44% say complicated or fragmented data is a top challenge. What could go wrong?

Shipping 123

Shipping eCommerce Customer Journey Analytics 123

Hootsuite

SEPTEMBER 30, 2022

Ecommerce chatbots have exploded in popularity in recent years. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 What is an Ecommerce chatbot? Ecommerce chatbots are computer programs that interact with website users in real time. 5 ways an ecommerce chatbot can improve your website.

eCommerce 143

eCommerce Retail Shipping Finance 143

Welcome Software

JANUARY 10, 2025

Well apparently, a metric sh*t ton of content management systems. We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. And Optimizely doesn’t stop at simplifying content management and delivery (oh, no!)

Management 52

Management eCommerce CRM Analytics 52

Customers.ai

JANUARY 8, 2025

Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. For ecommerce marketers, this isnt just a minor inconvenience. And if youre in ecommerce, you need this data! When we talk website demographics, we have to ask ourselves, where did all the data go? The good news?

eCommerce 84

eCommerce Outbound Marketing Analytics Shoppers 84

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management 52

Management Customer Customer Journey Shipping 52

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 113

Transform CMO Retail CRM 113

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 131

Analytics eCommerce Advertisers Advertising 131

Hubspot Marketing

JULY 16, 2024

Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. To make it easier, I’m going to give it a bit of context on what the topic idea is for: “I run a software agency and would like to rank for the term “data management consultant.” did for an ecommerce client he worked with. “

SEO 136

SEO User-Generated Transform eCommerce 136

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies. Here’s where conversational AI comes in.

Transform 124

Transform eCommerce Shoppers Retail 124

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. E-commerce : Klaviyo is practically tailor-made for ecommerce. Well, actually – a few very good reasons.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 114

eCommerce Transform Retail Shoppers 114

Welcome Software

FEBRUARY 20, 2025

Using Product Information Management (PIM) tools , data feed tie-ins and AI-generated product content can help you scale accurate and complete info all over your website in an easy way that builds trust with customers when buying without needing any human help. This way, you're increasing the cash each customer brings in.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. AI-enhanced marketing for ecommerce ads. It is one of the most widely used website analytics platforms available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Processing.

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Backlinko

JULY 22, 2024

GBP is a free tool by Google that allows you to manage your local business’s online presence across Google Search and Maps. Accept Google Analytics Terms of Service Agreement. Making it easier for you to design and customize sites. A simple, well-done WordPress website is going to give you the best chance at ranking.

SEO 116

SEO Law User-Generated Analytics 116

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics 52

Analytics Product Customer Journey Price 52

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertisers Advertising 129

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Analytics 124

Analytics Law Transform eCommerce 124