Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 111

SEO Price Analytics Key Performance Indicator 111

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates. Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 111

SEO Search Marketers CMO Marketers 111

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 108

SEO Price Health User-Generated 108

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 105

SEO Copywriting eCommerce Search Marketers 105

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. Then struggling to make it look presentable.

SEO 90

SEO Price Key Performance Indicator Analytics 90

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO 68

SEO User-Generated PR Analytics 68

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 144

eCommerce Retail Shoppers Shipping 144

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year.

eCommerce 145

eCommerce Transform Price Retail 145

Martech

APRIL 10, 2025

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. However, some of that lost organic traffic may be categorized differently in your analytics. For ecommerce retailers, the impact depends on how users search. Take action now: Set up your analytics tool to track AI-driven visits.

Transform 134

Transform User-Generated Analytics Retail 134

Neil Patel

SEPTEMBER 9, 2020

She built her online store using Shopify, one of the best ecommerce platforms on the market. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce platform is right for your new store. How to choose the best ecommerce platform for you. Physical vs digital products.

eCommerce 145

eCommerce Shipping Price Management 145

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. For example, specify how many pages a website includes, the level of design complexity or the features like ecommerce or custom integrations.Be Content only? Their ability to deliver on your unique needs.

Price 120

Price eCommerce Education Management 120

Neil Patel

JANUARY 26, 2021

The future of ecommerce shines brighter than ever. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. is the second largest ecommerce market in the world, with $586.9 And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy.

eCommerce 145

eCommerce Shipping Transform Retail 145

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Use SEO for ecommerce.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO 79

SEO Price Outbound Marketing CRM 79

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 97

eCommerce SEO Shoppers Price 97

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. One big change from last year is that you’re likely now fully using Google Analytics 4. Revisit your past reports. Store data for usability.

eCommerce 134

eCommerce PR Marketers Marketing 134

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. AI-enhanced marketing for ecommerce ads. Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Processing. See terms.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Neil Patel

OCTOBER 29, 2020

Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store.

eCommerce 111

eCommerce Shipping Retail SEO 111

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 145

SEO eCommerce Thought Leadership Communications 145

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO 111

SEO Real Estate Health Management 111

Backlinko

JUNE 23, 2025

It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer. This is especially true when it comes to SEO and technical setup. Do you use a subdomain or a subdirectory?

SEO 74

SEO Analytics eCommerce User-Generated 74

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Neil Patel

NOVEMBER 13, 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. A strong reputation amongst other SEO professionals.

SEO 145

SEO Thought Leadership eCommerce Branding 145

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 107

eCommerce PR User-Generated Marketers 107

Jeff Bullas

NOVEMBER 8, 2022

You can use tools like Google Analytics to A/B test your website copy and see what works best. Create SEO content that ranks on Google. One of the best ways to increase your website sales without spending on advertising is to create SEO content that ranks on Google. Add an about us and contact us page.

Advertising 246

Advertising Advertisers Shipping Affiliate Marketing 246

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees.

SEO 124

SEO eCommerce User-Generated Analytics 124

Litmus

OCTOBER 17, 2024

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. Retaining customers and fostering their loyalty are essential components of the email funnel.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Exposure Ninja

JUNE 23, 2025

The SEO landscape has shifted dramatically , and with it, our role as digital marketers. We’re witnessing a transformation that’s elevating SEOs from tactical content creators to strategic business advisors — and it’s happening faster than most realise. Sound impossible? It’s not anymore. The catalyst?

SEO 52

SEO Transform Logistics Shipping 52