Customers.ai

JANUARY 3, 2025

Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai Behavioral Analytics Tools Understanding how customers interact with your site is the first step to optimizing their journey. The trick is to connect the dots.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ecommerce brands that want a straightforward tool for email marketing and segmentation.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Marketing Insider Group

MAY 8, 2023

Here’s a short video explaining inbound marketing 101. Video Source: Yum Yum Videos Inbound Marketing vs. Outbound Marketing On average, inbound leads cost 61% less than outbound leads. First, let’s break down the difference between inbound and outbound marketing. Why, you ask?

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

DECEMBER 30, 2024

You shouldnt need a degree in analytics to understand whos visiting your site. It goes beyond standard analytics to uncover whos visiting your site, including age, location, interests, and industry data. Its powerful for LinkedIn users, but we combine it with broader analytics tools, mentioned a Capterra user. Rating: (4.6/5)

Price 82

Price Analytics eCommerce User-Generated 82

Customers.ai

DECEMBER 23, 2024

The Most Common Email Engagement Metrics We are all about going above and beyond the basics but when it comes to email marketing, its still important to know the tried and true. Open Rates What It Is : The percentage of recipients who open your email. Heatmap Analytics: Whats Grabbing Their Attention?

Price 71

Price Email Marketing Transform Direct Mail 71

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. This isnt just email marketing. This is email marketing built for the way people actually shop today. Some were made for traditional email lists. Not with us.

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Sprout Social

JUNE 3, 2021

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Email marketing tools. Social media marketing tools.

Digital Marketing 145

Digital Marketing Marketing Marketers Analytics 145

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 67

Email Marketing Marketing Marketers Transform 67

Customers.ai

DECEMBER 20, 2024

Get names, emails, phone numbers & more. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. How can social media enhance relationship marketing? What are some tools for relationship marketing? See Who Is On Your Site Right Now!

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Neil Patel

AUGUST 16, 2021

From here, you can use your email marketing to progress the lead through the sales funnel , building the relationship until the prospect is ready to buy. Seventy percent of marketers are actively investing in content marketing as a lead generation strategy, and it’s something that businesses have focused on a lot more in recent years.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Backlinko

JANUARY 31, 2025

Here’s how I use both inbound and outbound marketing to build a steady stream of qualified prospects. Inbound Prospects Inbound marketing is the process of creating valuable content that attracts potential customers to your site when they’re actively looking for solutions. Outbound can make up for that.

SEO 73

SEO Price Outbound Marketing CRM 73

Marketing Insider Group

JUNE 15, 2015

According to HubSpot, social media has a 100 percent higher lead-to-close rate than outbound marketing (telemarketing, print, batch list emails, tv/radio). Create better content assets; make your emails more personalized; design a better site UX. Top Your Competitors. You get the idea. Invest in the Right Technology.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Customers.ai

NOVEMBER 7, 2023

The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an email marketing platform that appends UTMs after a link redirect. Important Next Steps See what targeted outbound marketing is all about. Not ideal for advertisers. is the solution to do this.

Outbound Marketing 122

Outbound Marketing Advertisers Advertising User-Generated 122

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Digital Marketing Specialist. Here's how: Talent. Content Media Strategist. Search Engine Optimization Team. Front-end Web Developer.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 90

Outbound Marketing User-Generated Copywriting Email Marketing 90

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Google Analytics is a good example.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Adobe Experience Cloud Blog

APRIL 23, 2012

The good news for B2B marketers in a downturn is that inbound marketing costs far less than traditional outbound marketing , so it pays to make sure your content is optimized to be found by search engines and shared via social media. Don’t dismiss more traditional distribution methods, though.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. This approach not only boosts your chances of getting real engagement but also keeps email providers happy, making sure your messages hit the mark. Meeting the 0.3%

Email Marketing 111

Email Marketing Health Outbound Marketing Communications 111

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Next Steps See what targeted outbound marketing is all about.

User-Generated 123

User-Generated Health B2C Analytics 123

Customers.ai

FEBRUARY 6, 2024

Email Marketing Software such as Sendlane or Mailchimp, which can be used to distribute content directly to subscribers, nurturing leads at the initial stages. Analytics Tools like Google Analytics , providing insights into website traffic and user behavior, helping you understand how visitors interact with your content.

Marketing 102

Marketing Marketers Entertainment User-Generated 102

Customers.ai

AUGUST 15, 2023

We built analytics right into the outreach automations. Customers need to write better emails? We added AI email composition. Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential.

Outbound Marketing 70

Outbound Marketing Transform Customer Acquisition Inbound Marketing 70

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024. See how Customers.ai

eCommerce 107

eCommerce PR User-Generated Marketing 107

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Strategy Analytics ). Optinmonster; Marketing Land). Email Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Inbound vs. outbound lead generation: What’s the difference? Then you can nurture them with marketing tactics like social media or email marketing.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Customers.ai

MARCH 30, 2023

Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. Comprehensive analytics at your fingertips ensure informed decision-making. is a great investment.

CRM 89

CRM Price B2C User-Generated 89

Customers.ai

OCTOBER 24, 2024

Sometimes described as online audience profiling or part of website visitor analytics , this data includes key traits like age, gender, location, and interests. Marketers may also use terms like digital audience insights or customer demographics when discussing ecommerce visitors or website traffic demographics when analyzing traffic sources.

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

DECEMBER 5, 2024

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 83

eCommerce Shoppers Key Performance Indicator Email Marketing 83

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 85

User-Generated Marketing Marketers Analytics 85

Customers.ai

JANUARY 3, 2024

Data Analysis Like most things in marketing, data is the lifeblood of contact-based marketing. Advanced analytics tools are also used to process data from various touchpoints – such as website visits, social media interactions, and past purchase history – allowing marketers to gain a comprehensive understanding of each contact.

CRM 100

CRM Direct Mail Customer Journey Marketing 100

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Inbound vs. outbound lead generation: What’s the difference? Then you can nurture them with marketing tactics like social media or email marketing.

Outbound Marketing 52

Outbound Marketing Real Estate Whitepaper Customer Journey 52

Customers.ai

JANUARY 12, 2024

Free Webinar: Watch Now Smarter Decisions with Enhanced Analytics With good data, every decision we make is informed and intentional. For example, if we see that social media ads are great at starting the journey but email marketing seals the deal, we can allocate our budget to strengthen these touchpoints.

Transform 91

Transform Advertising Advertisers Outbound Marketing 91

Customers.ai

NOVEMBER 29, 2023

Whether it’s dynamically adjusting email content based on prospect behavior or timing outreach for maximum impact, our best practices keep your automated efforts personalized and effective. Continuous Monitoring and Iteration Perpetual improvement in your outbound sales strategy can only be done through continuous monitoring.

Transform 102

Transform CRM Key Performance Indicator Analytics 102