Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 118

Social Media Marketing Marketing Strategy Marketers Marketing 118

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time. This format taps into FOMO, urgency, and entertainment all at once.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1. Lean into trends.

User-Generated 93

User-Generated Marketers Marketing Analytics 93

Sprout Social

APRIL 29, 2025

Edutainment is entertaining educational content thats quick to watch and easy to understand. If you are looking for a faster, smarter way to identify the right people to partner with and manage those partnerships, Sprout Social Influencer Marketing might be right for you. The answer is edutainment social content.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

SocialPilot

JUNE 18, 2025

This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver. Use Google Analytics to monitor referral traffic from social media. Track conversions in your CRM or Google Analytics. How it helps : SocialPilot makes social media analytics effortless.

Real Estate 59

Real Estate Transform User-Generated Education 59

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Gen Z 52

Gen Z Branding Fashion Food 52

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Martech

MAY 8, 2025

Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform. MediaViz AI updated its multimedia analytics platform designed for high-volume image processing. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling.

Transform 84

Transform User-Generated Law Communications 84

Buffer Marketing

APRIL 22, 2025

Use transitions : Transitions can make a video snappier and more entertaining. There are plenty of such tools in the market, but my favorite is Buffer. Each social network will have native analytics to help you understand how your video content has performed. This will make your videos sharper and engaging.

Video Marketing 78

Video Marketing Social Media Marketing Marketers Marketing 78

SocialPilot

JULY 4, 2025

Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy. The reason is that influencers have a strong grip on their followers’ choices. If they post honest reviews, they can influence their community’s purchasing decisions.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy. The reason is that influencers have a strong grip on their followers’ choices. If they post honest reviews, they can influence their community’s purchasing decisions.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Sprout Social

MARCH 11, 2025

With a diverse pool of creators and influencers that appeal to various audiences, niches and industries, brands aren’t limited to collaborating with celebrity-level people because theres value in working with smaller creators and influencers. The future of influencer marketing is bright for creators, influencers and brands.

Branding 101

Branding Transform User-Generated Fashion 101

Sprout Social

JULY 23, 2024

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. UK companies are no different.

Influencer Marketing 115

Influencer Marketing Health Social Media Marketing Promotion 115

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences.

Management 124

Management Entertainment User-Generated Analytics 124

Martech

FEBRUARY 19, 2025

Today, many decision-makers and industry professionals turn to TikTok for both informational content and entertainment, positioning it as a valuable channel for engaging B2B audiences. Post at optimal times: Use TikTok analytics to determine peak times when the audience is most active, increasing initial engagement.

Gen Z 122

Gen Z Law B2C Entertainment 122

Sprout Social

FEBRUARY 24, 2025

They also post humorous infographics, product announcements and informative carousel posts to entertain and educate their followers. How to start a financial services social media strategy Investing in social media marketing without a strategy is like setting out on a road trip without a map. Conversions?

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Martech

MAY 3, 2022

Does your audience prefer informational content, entertaining content, or a mix of both? It might be helpful to study your target audience and come up with a marketing persona to help you accurately answer these questions. Analytics and reporting. The future of social media marketing. Influencer marketing.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Moreover, 47.4%

Entertainment 143

Entertainment User-Generated Gen Z Promotion 143

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 125

Gen Z Food Influencer Marketing Marketers 125

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. TikTok analytics tracks both the overall profile and individual video performance.

Gen Z 139

Gen Z Entertainment Law Fashion 139

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Branding 127

Branding Law Influencer Marketing Entertainment 127

Marketing Insider Group

JUNE 24, 2024

The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment. Understanding key trends is an excellent place to start when using social media as a marketing tool.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Martech

JANUARY 4, 2024

He launched his first e-commerce site for Blockbuster Entertainment in 1995. followers) Gretta van Riel Although only 28, Gretta has already built several multi-million dollar ecommerce businesses, including The 5th Watches, Drop Bottle and the influencer marketing platform Hey Influencer. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Transform Retail Shoppers 113

Hubspot Marketing

JANUARY 20, 2023

To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. Micro-influencers with 10,000-50,000 followers charge between $100 and $500 per post.

eBook 144

eBook CRM User-Generated Marketers 144

Sprout Social

OCTOBER 24, 2022

Look at your Instagram analytics. If you’re already using Instagram for business , go to your analytics and look at audience demographics. Use analytics to learn what worked before. Analytics help you make data-driven decisions about everything — including developing viral content. Partner with an influencer.

Branding 114

Branding Analytics Entertainment Promotion 114

Sprout Social

JANUARY 26, 2021

Each month, more than one billion people around the world use Instagram for entertainment, inspiration, shopping and more. There are several ways people and businesses can drive customer engagement through direct messaging: Send images and videos that are informative or entertaining. Business is booming on Instagram.

Shipping 143

Shipping Entertainment Management Customer loyalty 143

Hubspot Marketing

MARCH 12, 2024

Create visually appealing and engaging videos that showcase your products in a creative and entertaining way. Utilize influencer marketing Unsure of HOW to create great content or get recommendations for your products? Utilize influencer marketing Unsure of HOW to create great content or get recommendations for your products?

Shipping 115

Shipping Logistics User-Generated Social Media Marketing 115

Hootsuite

AUGUST 17, 2020

It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale. build relationships by sharing informative, entertaining, and/or inspiring content. View this post on Instagram.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Adobe Experience Cloud Blog

JUNE 24, 2013

Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Ideally, this content is not about the company or its products and services; it educates or entertains. A powerful analytics engine.

Fashion 134

Fashion Marketers Marketing Analytics 134

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. This BTS from a green-screened dancing pitbull is pretty entertaining.

Branding 119

Branding Influencer Marketing Affiliate Marketing Finance 119

Neil Patel

FEBRUARY 18, 2021

Start by responding to influencers’ tweets, sharing their content by retweeting, and building relationships with them. They may return the favor, which can help you assess which influencers might make the right partners for paid promotions. Leverage Twitter Trends.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

MARCH 3, 2022

Being an entertainment-focused platform, TikTok naturally sees the most hashtag views for entertainment content with 535 billion views. Find relevant influencers. If you plan on running an influencer marketing campaign, this is a great way to discover TikTok influencers you can partner with.

Entertainment 123

Entertainment Influencer Marketing Branding Analytics 123