This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Ad analytics All social networks will give you the performance details of your social media advertising campaign. This makes the process of tracking conversions easier and more precise.
You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. Schedule at your best time to post on TikTok , leveraging analytics to identify when your audience is most active and likely to engage.
It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5
Wendy’s built their brand on X with snarky one-liners , but the food chain takes a more curated and visual approach on Instagram. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. But you can’t force it. Don’t Just Copy Don’t simply copy-paste a trending meme format.
But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.
It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Mable – Food & Beverage.
Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Then, dig deeper with social media analytics. Imperfect Foods gained important audience insights with Pinterest’s interest targeting.
I was recently at a restaurant where a robot brought out my food. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. While this seemed shocking at first, it shouldn’t be surprising.
Use Google Analytics to learn more about your customers. Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. With Google Analytics, you'll be able to see website insights, and it's broken into different sections, like age, gender and location.
52% use their platform to develop their knowledge of great food and drinks. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.
For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Check out our analysis of the best time to post on Instagram for your industry, take a look at your analytics, or use Hootsuite’s post composer to figure out when your audience is online.
There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.
You can start with broad categories like millennials or single dads. Social media analytics provide much of this information. This will allow you to gather information about who clicks on your content using Google Analytics. Once you have UTM codes in place, open Google Analytics. Google Analytics.
Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. Let’s face it, we love videos. And when it comes to marketing, this still rings true. Image Source. Image Source.
For example, you might use Google Analytics or email automation software to measure your success rates. Loyalty programs are crucial to any customer retention strategy, with 81 percent of millennials spending more money when they’re a member of a loyalty scheme. How to Track Your Conversion Funnel With Google Analytics.
Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.
” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Beyond your own research, consider using your YouTube analytics to assess what’s already getting traction. Food for thought: videos targeting “beginners” were up by 50% in 2020.
Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.
Bright images are more common now as well as carefully propped up food against interesting backgrounds. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Are they legit?
food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Regardless, social media analytics via Sprout can break down the performance of individual pieces of content and campaigns alike. For example. Demographic data. Maybe it’s a video.
Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? Use Hootsuite to help manage your campaigns with our advanced Streams, Analytics, Insights, and integrations with TINT and Chute. Get Started.
Remember when all you could do on Instagram was share oversaturated images of your food? Insights on desktop In a helpful move for social media managers everywhere, Instagram’s analytics , Instagram Insights, is now available on desktop, too. Instagram is one social media platform that is evolving at a rate of knots.
Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you. 80% of Twitter users are affluent millennials. The food industry, unsurprisingly, received the most engagement when they posted at 12 p.m. Considerations for posting on Facebook.
In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Networks tend to focus on specific genres, such as Dad bloggers, lifestyle influencers, or food enthusiasts.
Pinterest Trends forecasts what’s next in fashion, food, beauty and more using data from Pinterest users across the US, UK and Canada. Reporting and analytics resources. Google Analytics Academy. Their succinct videos answer a range of analytics questions for people of all experience levels. Pinterest Trends.
Millennials, single moms, kids with kanines? Other tactics to consider for learning about your audience include: Analyze website and social media analytics. The #IKEA KLASEN grill doubles as a food prep station, making hosting a barbeque a breeze. We wrote the complete guide to using social media analytics tools.
Hosting Tribunal) Food blogs lead in popularity, with 42.8% Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.
Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. McDonald’s is a company that’s undergone a lot of scrutiny for its food’s quality. population. Adaptive content is one way to go.
Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. There are a ton of metrics you can track on social media, and some analytics are unique to Instagram. Food brand Omsom humanizes its brand by sharing its story. A post shared by Netflix US (@netflix). Get Started.
Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. Preferences also vary by age. How much do UK influencers charge?
Or maybe a kitchen supply company could offer recipes organized by type of food. This step is important because you need a business account to create advertisements and access critical analytic data. You can use Pinterest’s analytics to find what’s working best for your brand. Spend on What Works.
Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. Data analytics, customer feedback, and surveys help with customer perception. So, while these seven key questions might be food for thought on paper, they can also help you and your marketing team better tackle the year’s hurdles.
. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Absolutely–Millennials slightly outrank other generations on Instagram.
For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”
The platform’s allure lies in its unparalleled reach, sophisticated targeting options through Facebook Ads Manager, and robust campaign optimization analytics. Marketers can use it for brand building, leveraging analytics tools for data-driven strategies. It’s not just a social hub but a dynamic marketing ecosystem.
Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up. Related: Beginner’s Guide to Google Analytics 4 2. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube. Keep the channels that work.
” I have millennial age children that are so funny to watch how little they will tolerate from a website because they just, that’s not how they feel like the world should work. Roger Dooley: Some Yale researchers did a study for Google where Google provides free food, which is a nice benefit of working there.
Remember when all you could do on Instagram was share oversaturated images of your food? Insights on desktop In a helpful move for social media managers everywhere, Instagram’s analytics , Instagram Insights, is now available on desktop, too. Instagram is one social media platform that is evolving at a rate of knots.
But yeah, we do deep customer journey analytics, you know, so we’re able to map the whole B2B customer journey from the time a customer visits you, and we’re able to track them while they are still anonymous. [00:27:57] Super interested about this area. [00:11:34] 00:11:34] Molly: Thank you so much.
Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.
Take dog food suppliers Chewy, for example. I contacted @Chewy last week to see if I could return an unopened bag of my dog’s food after he died. They 1) gave me a full refund, 2) told me to donate the food to the shelter, and 3) had flowers delivered today with the gift note signed by the person I talked to??
Partnering with young artists and creators not only drives awareness but real business results for fast-food chains. What this means for 2022: With Millennial and Gen Z buying power poised to increase, brands would be wise to embrace the social platforms and features that most appeal to these digital natives.
By analyzing your analytics and results, you find out what your audience responds to best. If this guy trusts this shop enough to head to the Arctic, I can probably trust them enough with my 4×4 Land Rover for my weekly roll down the hill to Whole Foods. Step 5: Monitor progress. Social media changes all the time. Get Started.
Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Brand example: Nando’s, a UK-based restaurant chain, is known for using trending audio that (on the surface) has little to do with food. Baby spice ????
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content