Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. Google Analytics also helps with market research.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

JANUARY 21, 2020

Use Google Analytics to learn more about your customers. Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. With Google Analytics, you'll be able to see website insights, and it's broken into different sections, like age, gender and location.

Food 138

Food Analytics Millennials Target Market 138

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food? Insights on desktop In a helpful move for social media managers everywhere, Instagram’s analytics , Instagram Insights, is now available on desktop, too.  Instagram is one social media platform that is evolving at a rate of knots.

User-Generated 134

User-Generated Millennials Food Analytics 134

Hootsuite

JANUARY 7, 2020

For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Check out our analysis of the best time to post on Instagram for your industry, take a look at your analytics, or use Hootsuite’s post composer to figure out when your audience is online.

Millennials 143

Millennials User-Generated B2C Fashion 143

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Social media analytics provide much of this information. This will allow you to gather information about who clicks on your content using Google Analytics. Once you have UTM codes in place, open Google Analytics. Google Analytics.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

NOVEMBER 28, 2022

Take dog food suppliers Chewy, for example. I contacted @Chewy last week to see if I could return an unopened bag of my dog’s food after he died. They 1) gave me a full refund, 2) told me to donate the food to the shelter, and 3) had flowers delivered today with the gift note signed by the person I talked to??

Management 124

Management Customer CRM Customer Journey 124

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. Let’s face it, we love videos. And when it comes to marketing, this still rings true. Image Source. Image Source.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Sprout Social

MAY 26, 2022

Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) Brand example: Nando’s, a UK-based restaurant chain, is known for using trending audio that (on the surface) has little to do with food. Baby spice ????

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Neil Patel

JULY 31, 2021

For example, you might use Google Analytics or email automation software to measure your success rates. Loyalty programs are crucial to any customer retention strategy, with 81 percent of millennials spending more money when they’re a member of a loyalty scheme. How to Track Your Conversion Funnel With Google Analytics.

User-Generated 145

User-Generated Analytics Product Millennials 145

Sprout Social

JANUARY 3, 2022

Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Hootsuite

JANUARY 13, 2022

Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? Use Hootsuite to help manage your campaigns with our advanced Streams, Analytics, Insights, and integrations with TINT and Chute. Get Started.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

FEBRUARY 23, 2024

Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. Data analytics, customer feedback, and surveys help with customer perception. So, while these seven key questions might be food for thought on paper, they can also help you and your marketing team better tackle the year’s hurdles.

Direct Mail 97

Direct Mail Marketing Marketers Transform 97

Hootsuite

OCTOBER 25, 2021

By analyzing your analytics and results, you find out what your audience responds to best. If this guy trusts this shop enough to head to the Arctic, I can probably trust them enough with my 4×4 Land Rover for my weekly roll down the hill to Whole Foods. Step 5: Monitor progress. Social media changes all the time. Get Started.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

AUGUST 14, 2023

Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. ChatGPT prompts for writing Writer’s block, beware.

Product 92

Product Real Estate User-Generated Fashion 92

Sprout Social

MAY 5, 2019

Bright images are more common now as well as carefully propped up food against interesting backgrounds. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Are they legit?

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Hootsuite

JULY 15, 2019

Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you. 80% of Twitter users are affluent millennials. The food industry, unsurprisingly, received the most engagement when they posted at 12 p.m. Considerations for posting on Facebook.

B2C 112

B2C Millennials Food Analytics 112

Neil Patel

JUNE 3, 2021

In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Networks tend to focus on specific genres, such as Dad bloggers, lifestyle influencers, or food enthusiasts.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. There are a ton of metrics you can track on social media, and some analytics are unique to Instagram. Food brand Omsom humanizes its brand by sharing its story. A post shared by Netflix US (@netflix). Get Started.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Buffer Marketing

OCTOBER 18, 2023

Remember when all you could do on Instagram was share oversaturated images of your food? Insights on desktop In a helpful move for social media managers everywhere, Instagram’s analytics , Instagram Insights, is now available on desktop, too.  Instagram is one social media platform that is evolving at a rate of knots.

User-Generated 52

User-Generated Millennials Food Analytics 52

Sprout Social

JANUARY 16, 2020

food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Regardless, social media analytics via Sprout can break down the performance of individual pieces of content and campaigns alike. For example. Demographic data. Maybe it’s a video.

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Hootsuite

JUNE 26, 2019

Millennials, single moms, kids with kanines? Other tactics to consider for learning about your audience include: Analyze website and social media analytics. The #IKEA KLASEN grill doubles as a food prep station, making hosting a barbeque a breeze. We wrote the complete guide to using social media analytics tools.

User-Generated 111

User-Generated Analytics Millennials Copywriting 111

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. McDonald’s is a company that’s undergone a lot of scrutiny for its food’s quality. population. Adaptive content is one way to go.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 144

Analytics User-Generated eCommerce Millennials 144

Exposure Ninja

FEBRUARY 6, 2023

Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up. Related: Beginner’s Guide to Google Analytics 4 2. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube. Keep the channels that work.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

JULY 30, 2018

Or maybe a kitchen supply company could offer recipes organized by type of food. This step is important because you need a business account to create advertisements and access critical analytic data. You can use Pinterest’s analytics to find what’s working best for your brand. Spend on What Works.

Advertising 82

Advertising Advertisers Promotion User-Generated 82

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (03:48): I think marketers sometimes sell themselves short in terms of strategy and analytics. For me example, I'm, I'm a terrible example cuz I'm a boomer who thinks a millennial when it comes to some of this stuff. John Jantsch (15:58): Anymore, can't order your food. Right, exactly.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Unbounce

JUNE 23, 2023

But yeah, we do deep customer journey analytics, you know, so we’re able to map the whole B2B customer journey from the time a customer visits you, and we’re able to track them while they are still anonymous. [00:27:57] Super interested about this area. [00:11:34] 00:11:34] Molly: Thank you so much.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Duct Tape Marketing

APRIL 30, 2019

” I have millennial age children that are so funny to watch how little they will tolerate from a website because they just, that’s not how they feel like the world should work. Roger Dooley: Some Yale researchers did a study for Google where Google provides free food, which is a nice benefit of working there.

Neuromarketing 58

Neuromarketing Food Millennials SEO 58

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

SEPTEMBER 7, 2021

Partnering with young artists and creators not only drives awareness but real business results for fast-food chains. What this means for 2022: With Millennial and Gen Z buying power poised to increase, brands would be wise to embrace the social platforms and features that most appeal to these digital natives.

Gen Z 131

Gen Z User-Generated Millennials Branding 131

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Other sectors with high referral rates included food and drink (up 10% on 2019), subscriptions and technology, and, unpredictably, holidays and travel.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Beyond your own research, consider using your YouTube analytics to assess what’s already getting traction. Food for thought: videos targeting “beginners” were up by 50% in 2020.

Gen Z 120

Gen Z Real Estate Education Entertainment 120

Sprout Social

NOVEMBER 15, 2021

Pinterest Trends forecasts what’s next in fashion, food, beauty and more using data from Pinterest users across the US, UK and Canada. Reporting and analytics resources. Google Analytics Academy. Their succinct videos answer a range of analytics questions for people of all experience levels. Pinterest Trends.

Copywriting 88

Copywriting Social Media Marketing CMO Marketing 88