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Why GenZ Should Be Building Personal Brands A lot of people underestimate just how digitally fluent GenZ is. I found other GenZ creators who were killing it speaking at conferences, working remotely, running their own businesses. For me, thats AI, personal branding, and GenZ. I disagree.
That number climbs even higher for GenZ. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for GenZ and Millennials. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for GenZ and 73% for Millennials.
As of 2024, 62% of GenZ consumers are already shopping through social media, and this number is expected to rise. Hyper-Personalization through Data and AI Retail marketers will use AI and data analytics to create highly personalized ads that anticipate consumer needs based on past behavior, location, and even current mood.
To access the insights you need, collect data from marketing research, social analytics, and your CRM. For example, GenZ and millennial demographics tend to prefer short-form content in the form of videos or social media posts. How long (or short) should your videos and articles be to receive maximum engagement?
Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. In any case, we recommend an analytics tool for smooth sailing. Are users resonating with your content?
23% of Facebook users are GenZ A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is GenZ and theyre here to shop GenZ makes up 42% of Pinterest users and theyre using the platform more than ever: searches by GenZ users are up 30% year over year.
Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.
From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.
Dig deeper: Transitioning to a headless CMS : Best of the MarTechBot Personalization Traffic from traditional search engines is declining, especially among younger generations. GenZ increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.
The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. of GenZ prefer short videos, while Baby Boomers like elaborate posts. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of GenZ.
Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. You can also bring in Buffer’s analytics tools to work alongside Instagram’s insights.
According to Sprout’s Q2 2025 Pulse Survey , GenZ now turns to social platforms more than search engines when looking for information. Consumers—especially GenZ—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.
Fifty-six percent of millennial and GenZ consumers trust influencers more than brands. Plus, Amplify analytics reports allow you to track program growth and content performance metrics—and measure its ROI along with all your other social media metrics in your Hootsuite account. Our program earns over 4.1
Predictive analytics that help sales teams act before leads even raise a hand. And it’s not just for GenZ influencers in neon hoodies. Analytics that tell a story, not just dump numbers. We’re talking about hyper-personalized emails, real-time support, and chatbots that don’t sound like bots. AI won’t replace marketers.
Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a GenZ audience. Tone is a little more flexible.
Capturing influential conversations via social listening helps identify and understand the general sentiment as well as behavioral trends towards your Brand, which will then help inform future moves and uncover opportunities that website traffic or social media analytics may miss. Read more: It’s Giving… Marketing to GenZ
Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for GenZ, millennials, and boomers, and its also where they go to consume content.
While 2534-year-olds make up the largest slice of the LinkedIn pie, GenZ and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are GenZ (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!). The pattern shifts dramatically for GenZ.
If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media analytics: Figuring out what content works best for your audience is a crucial (and ongoing) task for creator success. ” “Who are you posting for?
And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. Of course, thats a massive generalization. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. This approach allows us to cater to multiple generations simultaneously.
If your audience is GenZ, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.
For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Ad analytics All social networks will give you the performance details of your social media advertising campaign. that is your ideal demographic for audience targeting in social media ads.
Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment. GenZ is setting the pace for how social commerce evolves. Image source GenZ’s Influence on Social Commerce Trends Digital natives are pushing brands to be faster, more transparent, and values-driven.
Millennials and GenZ make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. Source: Statista 💡 Note : The data only included binary gender options (male and female).
Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s time to learn.
Your Promote campaign performance analytics aren’t as in-depth as the ones in your TikTok ads manager account, though. The TikTok creative center also gives you the analytics of each ad to help you get the full picture of the TikTok ad. 56 percent of TikTok users in the U.S. The best part?
The American restaurant chain credits its cheeky humor on social media for helping it connect with GenZ audiences and boosted business. It was my personal favorite even before joining the team, but whatever platform you choose should offer similar analytics.
Data and insights : A larger following provides more comprehensive analytics. From GenZ to Baby Boomers, the platform has something for everyone. Creating generic content and hoping it sticks is like throwing spaghetti at the wall. Start by diving into your TikTok analytics. Are they millennials who love travel?
With 24% of LinkedIn’s audience now comprising GenZ , the demand for fast, engaging content is driving change. He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.
These offerings strike a chord with tech-savvy millennials and GenZ, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.
The app is used by people of all ages, but GenZ have notable expectations from WhatsApp and businesses. By emulating their approach and adding WhatsApp as an additional channel, you can cater your support to people who prefer a WhatsApp chat, like GenZ.
Buyersespecially Millennials and GenZ, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Referral Tracking: AI analytics can show which advocates drive the best referrals, so you can double down on what works. AI will amplify your best feedback.
Amazon Attribution Amazon Attribution is a free measurement and analytics tool (also available via API) that allows brands to track how non-Amazon marketing channels contribute to activity on Amazon. Given its perceived authenticity (especially by GenZ), U.S. This isn’t a surprise.
Itâs led by women creators (with highly skewed GenZ audiences) who are turning golf into an aesthetic. Gapâs Spring 2025 collaboration with Malbon Golf reimagined classic prep for a GenZ audience and wrapped the launch in a creator-led invitational. Engagements surged past 53 million, up from 42 million last year.
A huge majority of the GenZ and millennial generations are in the digital world nowadays. By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Hyper-personalization takes things a step beyond basic segmentation.
The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. 75% of millennials and GenZ share memes regularly, and meme-based content sees 60% higher engagement than traditional posts.
Audience Vibe Threads feels like a tight-knit community— GenZ, early adopters, Instagram-first users who value authenticity over trend-chasing. Cross-Platform Analytics: Compare performance side by side to see what actually drives results.
It has a dominant hold on GenZ and millennial audiences globally. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.
And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over GenZ. Instead, its developing a subscription model for premium features like higher-quality video uploads, profile customization, post analytics, bookmark folders or translation tools.
Enhances Customer Trust Our research proves that every generation from GenZ to X likes and trusts video more than anything else on social media. In addition to other audience research tools, I highly recommend using Amazon Analytics (Brand Analytics, Search Term Report, etc.) Of course not.
Most recently, weve seen the arrival of Instagram Reels to make Insta more compelling for the younger GenZ users who seem to prefer tools like TikTok. Instagram analytics on your back-end will give you some handy metrics so you can figure out which kinds of content work for you.
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.
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