Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 107

Transform Manufacturing Pharmaceutical Analytics 107

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 116

Transform User-Generated Analytics Market Trends 116

Martech

APRIL 4, 2024

Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance.

CRM 52

CRM Management Transform User-Generated 52

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about.

Transform 144

Transform Health Marketing Marketers 144

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Center digital marketing operations on data and analytics. Internalization was a major piece of Reckitt’s marketing ops transformation.

Transform 115

Transform Fashion Health CRM 115

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Sophisticated analytics tools?

Transform 112

Transform Communications Marketing Marketers 112

Martech

AUGUST 15, 2023

As a board member at Bayesian Health, he’s also involved in driving AI innovations for healthcare. followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. LinkedIn: David Raab (9.6K

Transform 93

Transform Thought Leadership Health Analytics 93

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Transform 134

Transform Non-Profit Health SEO 134

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. Climate, health, education, and immigration lagged and tended to be backed by sectors with a stake on the topic (e.g., were senior manager roles.

Transform 130

Transform CMO B2C Digital Marketing 130

Customers.ai

MARCH 6, 2024

The ability to transform anonymous website visitors into well-understood leads is not just an advantage; it’s a necessity for companies looking to thrive in a competitive online landscape. contributes detailed analytics on visitor intent and interactions, offering a granular view of how potential customers engage with your website.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Hospitals are focusing on preventive care, care coordination, and leveraging data analytics to improve patient outcomes and reduce costs.

Transform 59

Transform Health CMO Key Performance Indicator 59

Martech

AUGUST 10, 2021

Kim also interviews… Pat Maigler , Director, Marketing Operations and Technology at El Camino Health. Brad Herndon , Managing Director – Personalization, Data & Analytics Lead at Accenture. …to see how their respective teams are leveraging data to drive organizational success.

Transform 89

Transform Health Analytics Management 89

Customers.ai

MARCH 6, 2024

The ability to transform anonymous website visitors into well-understood leads is not just an advantage; it’s a necessity for companies looking to thrive in a competitive online landscape. contributes detailed analytics on visitor intent and interactions, offering a granular view of how potential customers engage with your website.

Transform 52

Transform Customer Journey Outbound Marketing Shipping 52

SocialPilot

FEBRUARY 26, 2024

AI has already started the transformation journey and has left its mark in marketing. Data Analytics Data analytics is the most promising use case of AI in marketing. With big data and analytics, you can reveal patterns in consumer behavior, market trends, and the effectiveness of marketing channels.

Transform 70

Transform User-Generated Marketing Marketers 70

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Fast forward three years.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Sprout Social

APRIL 29, 2024

Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery. They also help you manage your partnerships in one place. Influencer marketing tools help you achieve your goals more easily.

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Real Estate 100

Real Estate Manufacturing Transform Finance 100

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 141

Advertising Advertisers Health User-Generated 141

The Next CMO

MAY 4, 2022

More than ever, CMOs must be facile with left-brain (analytical) and right-brain (creative) thinking. Action #3: Content management. When it comes to content management, less is more. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant?

CMO 52

CMO Transform Health Customer Journey 52

Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. ” The purpose was to gather data on how people engage over time, for example, with purchases, with banks, with travel, with their health.

Transform 135

Transform Thought Leadership Copywriting Marketing 135

Martech

JULY 23, 2021

They are kicking off their opening ceremony today and we still don’t know how they will look, or even which athletes will be competing in them as more and more drop out due to health protocols. Integrate omnichannel analytics to create better engagement with your existing customer base? What about virtual events?

Transform 122

Transform Manufacturing Advertising Advertisers 122

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Sprout Social

APRIL 29, 2024

Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery. They also help you manage your partnerships in one place. Influencer marketing tools help you achieve your goals more easily.

Branding 61

Branding Fashion Food COS 61

Sprout Social

JUNE 7, 2023

3 Brand experience examples These examples demonstrate how brands can use social listening analytics to truly understand their audience and build thriving brand experiences that support their growth. They used Sprout to gain data-driven insights into customer opinions and preferences that would transform interactions with their audience.

Branding 109

Branding Health Customer loyalty User-Generated 109

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Sprout Social

MAY 11, 2023

Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health. Sprout Social Sprout Social is a powerful solution for social media management. For the most part, an average volume of messages means things are business as usual.

Branding 127

Branding Transform Thought Leadership Advertising 127

Hubspot Marketing

JULY 12, 2022

Tools such as Google Analytics can help you determine which actions or content are getting more or less traction with audiences to optimize accordingly. Doing this audit gives complete insights into the website, overall traffic, and individual pages in regards to site health and overall domain authority. Issue Area: Health.

Health 92

Health Transform SEO CRM 92

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Analytical CRM. Automated data entry.

CRM 96

CRM Finance Marketing Marketers 96

Sachs Marketing Group

JANUARY 8, 2024

For instance, if you’re a fitness brand, you can target users interested in health and wellness, ensuring your ad reaches those already inclined towards your offering. Real-time Analytics Don’t Keep You Waiting The immediacy of real-time analytics in social media advertising is a game-changer. Absolutely!

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. A robust email marketing strategy also prioritizes analytics.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

SocialPilot

JANUARY 26, 2024

” “Develop a theme for a podcast series on mental health and wellness, focusing on topics like mindfulness, work-life balance, and stress management, aimed at [Target Audience].” While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Transform 76

Transform User-Generated Marketing Marketers 76

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. How are they doing this?

Transform 117

Transform Customer Health Communications 117

Martech

NOVEMBER 5, 2021

The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months. Thus, mental and physical health are a priority for this group. Luxury shoppers.

Shoppers 95

Shoppers Customer Health Entertainment 95

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Enterprise health. Early warning.

Transform 104

Transform Non-Profit Marketing Marketers 104

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Winner: Project of the Year; Best New Print Publication – Editorial.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Customers.ai

NOVEMBER 16, 2023

AI-Powered Predictive Analytics: As the digital landscape evolves, AI-driven predictive analytics is emerging as a game-changer in email deliverability. Marketers are increasingly incorporating dynamic, interactive elements into their emails, transforming static messages into engaging experiences. See the new Customers.ai

Marketing 73

Marketing Marketers User-Generated Email Marketing 73