Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketing 124

Martech

APRIL 7, 2025

Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance. How it works: Marketers connect their analytics tools (e.g., Google Analytics, social media insights) to the app.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Vertical Response

JULY 29, 2024

Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights. Utilizing analytics tools, surveys, and customer feedback tools helps measure KPIs effectively.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Martech

DECEMBER 27, 2024

It consolidates data from multiple tools, giving you a centralized hub for analyzing key performance indicators (KPIs) and understanding how your campaigns perform across demographics. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically.

Advertising 114

Advertising Advertisers Key Performance Indicator Branding 114

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Marketing Insider Group

OCTOBER 16, 2024

Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. You can use some tools to help track social media performance, too: LinkedIn Analytics provides insights into profile visits, follower demographics, and post engagement.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Martech

AUGUST 8, 2024

Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge. Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. “How do you approach analyzing data to improve marketing campaigns? Processing.

Management 111

Management CMO Key Performance Indicator Marketing 111

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing. Calculate ROI for each channel.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

NOVEMBER 20, 2024

It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Under Sprout Social’s Premium Analytics, Sprout seamlessly integrates reporting across various social media platforms for you.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Search Engine Land

SEPTEMBER 17, 2024

Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Key performance indicators (KPIs) KPIs can vary by brand and strategy, but here are some important ones for social search content: Views and reach : Measures visibility of your video.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. You can analyze interactions in YouTube analytics tools to learn, improve and report on your YouTube strategy.

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Predictive analytics and dashboards were leveraged to optimize content in real time, tasks traditionally handled by a specialist. They work with business analysts to make sure insights match strategic goals.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Buffer Marketing

FEBRUARY 17, 2025

Which social media analytics do they care about the most? How do they best digest information about social media performance? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts?

Transform 118

Transform Analytics Social Media Marketing Key Performance Indicator 118

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. To make the best decision in an influencer partner, clearly define your objectives for the partnership and then work backward to find the right fit. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Backlinko

JULY 19, 2024

Get context for your own performance and find opportunities to outrank your rivals. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. You can also change the data source for your key performance indicators (KPIs). Quickly respond to drops or capitalize on gains.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Customers.ai

DECEMBER 31, 2024

Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers? Behavior Flow Analysis : Tools like Google Analytics or Customers.ai

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketing 98

Scoop.it!

AUGUST 1, 2024

Dig into your analytics to understand your audience and what type of content they’re engaging with the most. From there, you want to establish your Key Performance Indicators (KPIs), which are stats that measure your success. Curation should be integral to your content strategy, beginning with these critical components.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 109

Key Performance Indicator Logistics Marketing Marketers 109

Sachs Marketing Group

MARCH 12, 2025

Accurate tracking setup through Google Ads and Google Analytics. When Should Healthcare Companies Avoid Performance Max? Use Google Tag Manager and Google Analytics 4 (GA4) to monitor patient interactions accurately. Set up Google Analytics 4 (GA4) integration to track patient actions across your website.

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Martech

JULY 1, 2025

The alternative: Shared marketing dashboards with full-funnel KPIs Develop unified dashboards that present key performance indicators (KPIs) across the entire marketing funnel, showcasing how different activities contribute to shared business objectives. Your data analytics teams should recognize how this streamlines their work.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

DECEMBER 20, 2024

Several key performance indicators (KPIs) can provide valuable insights into the effectiveness of your TikTok branded content: Influencer performance : Evaluating the performance of individual influencers is paramount for brands working with multiple content creators.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Sprout Social

SEPTEMBER 24, 2024

Some key influencer marketing metrics to monitor include: Reach Engagement rates Conversions ROI Audience growth Sentiment analysis Content performance across platforms Simplify campaign tracking and performance analysis with an influencer marketing tool like Sprout.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Martech

SEPTEMBER 18, 2024

Here are some key tactics that can help you make the most of every micro-moment. Leverage data and analytics: Anticipate micro-moments Use data to understand and predict micro-moments. Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems.

Customer 70

Customer Key Performance Indicator CRM Management 70

Search Engine Land

AUGUST 12, 2024

Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly. Leveraging data and analytics for balanced campaigns Aligning metrics is important to achieving a balanced approach in paid search.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Marketers are encouraged to test, iterate and refine strategies without fear of failurebecause AI and real-time analytics allow for immediate course correction.

Transform 78

Transform Manufacturing Key Performance Indicator Marketing 78

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down. Automated workflows: Trigger campaigns based on customer actions for timely outreach.

Management 99

Management Marketing Marketers CRM 99

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. 1 Analytics Tool for Growth Beautiful reports. Using the Ow.ly Clear data.

Analytics 63

Analytics Key Performance Indicator Marketing Marketers 63

Power Digital Marketing

JUNE 3, 2025

Utilize AI-driven analytics and CRM tools to track customer behavior, preferences, and past interactions. Key performance indicators (KPIs) to monitor include: Customer Retention Rate : Measures how well your omnichannel strategy fosters long-term customer relationships.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketing 52

Backlinko

NOVEMBER 1, 2024

The first step is to set up a tool like Google Analytics. This will provide data on your site traffic, engagement, and conversions. For detailed reports on your keyword rankings, use a tool like Semrush. This project overview for Able Roof shows not just organic traffic but also organic keywords, authority score, and top keywords.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. Most platforms offer built-in analytics tools, but there are also third-party options that may offer a more complete view. LinkedIn analytics offers these metrics at both the post and account level.

Analytics 122

Analytics Social Media Marketing Key Performance Indicator Logistics 122

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78