Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities. Web Analytics Tool: Example: Google Analytics or Adobe Analytics.

CMO 116

CMO Marketing Automation Platform Key Performance Indicator Analytics 116

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 121

Key Performance Indicator Transform User-Generated CMO 121

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down. What is the role of a lifecycle marketing manager?

Management 96

Management Marketers Marketing CRM 96

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 125

Key Performance Indicator Analytics CRM Retail 125

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Here are four simple steps to set up and manage your LinkedIn inbox within Sprout.

Management 71

Management B2C User-Generated Communications 71

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 121

Key Performance Indicator Transform Analytics Manufacturing 121

Martech

APRIL 7, 2025

Benefits: This app streamlines the social media management process, ensuring consistent posting and engagement. Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance.

Key Performance Indicator 93

Key Performance Indicator Transform User-Generated SEO 93

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

OCTOBER 16, 2024

Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. You can use some tools to help track social media performance, too: LinkedIn Analytics provides insights into profile visits, follower demographics, and post engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Vertical Response

JULY 29, 2024

Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights. A well-structured timeline allows for effective management of resources and budgeting within marketing projects.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

Key Performance Indicator 106

Key Performance Indicator Logistics Marketing Marketers 106

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper 107

Whitepaper Key Performance Indicator Thought Leadership User-Generated 107

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization. Are change management experts engaged in addressing AIs impact on workflows?

Transform 109

Transform Key Performance Indicator User-Generated Finance 109

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing. Calculate ROI for each channel.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Sprout Social

NOVEMBER 20, 2024

It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Enter : Sprout Social, the all-in-one social media management platform. This will help you to get a more comprehensive understanding of your social media success.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. Which social media analytics do they care about the most?

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

SMEI

JANUARY 23, 2023

Monitor & Analyze Conversation Data By leveraging ChatGPT’s analytics platform, marketers can monitor conversations in real time in order to gain valuable insights about consumer behavior or preferences that can then be used for targeting purposes or simply just inform future campaigns and strategies more accurately.

Key Performance Indicator 43

Key Performance Indicator User-Generated Marketing Marketers 43

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 115

Analytics CRM Price Key Performance Indicator 115

Hubspot Marketing

MARCH 3, 2020

But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Price: $49-248/mo.

Analytics 145

Analytics Key Performance Indicator Price Marketing 145

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more. This technical knowledge enables them to implement and optimize campaigns effectively.

Key Performance Indicator 68

Key Performance Indicator Marketing Automation Platform CRM Marketing 68

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. Unbox Social.

Analytics 140

Analytics Key Performance Indicator Marketing Marketers 140

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Types of media measured.

Analytics 134

Analytics Key Performance Indicator Marketing Marketers 134

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Sachs Marketing Group

MARCH 12, 2025

Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. This ultimate guide will break down what Performance Max is , how it differs from traditional Google Ads campaigns , and how to optimize it for healthcare marketing.

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

JANUARY 23, 2024

With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Today’s digital marketing seems to require an overload of data.

Transform 133

Transform Analytics Key Performance Indicator User-Generated 133

Backlinko

JULY 19, 2024

Get context for your own performance and find opportunities to outrank your rivals. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. You can also change the data source for your key performance indicators (KPIs). Keeping your workflows manageable.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Sprout Social

DECEMBER 20, 2024

Several key performance indicators (KPIs) can provide valuable insights into the effectiveness of your TikTok branded content: Influencer performance : Evaluating the performance of individual influencers is paramount for brands working with multiple content creators.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Think of content monitoring as asset management.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 112

Management Product Key Performance Indicator Health 112

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Marketers are encouraged to test, iterate and refine strategies without fear of failurebecause AI and real-time analytics allow for immediate course correction.

Transform 74

Transform Manufacturing Key Performance Indicator Marketing 74

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99