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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Analytics?

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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard?

Analytics 110
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

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How to manage social media content creation across networks

Sprout Social

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. 10 tips for social media content creation 1.

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How to put marketing data into meaningful context

Martech

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance. How it works: Marketers connect their analytics tools (e.g., Google Analytics, social media insights) to the app.

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How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights. The key is to identify which formats will be most effective for your campaign goals and audience preferences.