Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 128

Analytics Marketing Marketers Transform 128

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management.

Management 130

Management Transform Communications Market Trends 130

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Dig deeper: Margin-based tracking: 3 advanced strategies for Google Shopping profitability Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Product 99

Product Transform Price Market Trends 99

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Kicksta uses engagement marketing strategies to like posts by your ideal followers, thus showing them that your account exists.

Price 241

Price Analytics Marketing Marketers 241

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Changing use of channels: The pandemic has changed the use of channels—65% of marketers are now using a larger number of channels while 41% using social channels to sell. after a decade-long level of 6% to 7%.

CMO 130

CMO Analytics Marketing Marketers 130

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Sprout Social

FEBRUARY 29, 2024

How artificial intelligence helps in business functions AI has revolutionized various business functions, including marketing strategies, product development, sales efficiency, customer support, human resources, operations and security. This capability enhances customer engagement by delivering personalized experiences at scale.

Transform 118

Transform User-Generated Analytics Market Trends 118

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Use social media management tools to track audience growth across channels.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Rock Content

MAY 1, 2024

Ensures marketers focus on the right areas and don’t leave out anything essential. Facilitate a deeper understanding of critical processes, tools, strategies, and more. Support cohesive, consistent execution of fundamental marketing strategies for multiple industries and brand identities.

Finance 52

Finance Price Marketing Marketers 52

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Extract actionable insights for the marketing manager’s budgeting.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Sprout Social

MARCH 7, 2024

It also highlights potential threats like new market entrants or changes in customer behaviors. With this knowledge, you can create strategies to bridge those gaps. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Price 91

Price Market Segmentation SEO Market Research 91

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources. Type: Course.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 89

CRM Digital Marketing Management User-Generated 89

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. It has made marketing efforts far more manageable in some significant areas.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. Integrate with other tools for content management.

Transform 137

Transform User-Generated Analytics SEO 137

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Save time with our powerful TikTok management tool. Tap Manage account.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. Do Market Research.

Customer Journey 128

Customer Journey Market Research SEO Content Marketing 128

Neil Patel

MAY 4, 2021

New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Automated maintenance further alleviates internal management needs.

Logistics 76

Logistics Analytics Marketing Marketers 76

SMA Marketing

JULY 27, 2023

So, whether you are an entrepreneur looking to make a mark in your industry or a seasoned business leader seeking to revitalize your online strategy, this article will serve as your compass, guiding you toward developing a long-lasting, successful relationship with a digital marketing agency. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Thorough Market Research and Plan of Action. So what next?

Analytics 83

Analytics Advertising Advertisers Management 83

Digital Marketer

NOVEMBER 14, 2022

There are many benefits from using social media, from developing your brand to carrying out market research. But what you really want to achieve when setting goals for marketing is more customers, more sales, and of course, more profit. You could use idea management software to help you organize your thoughts for new content.

Customer 78

Customer User-Generated Analytics Price 78

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. And, identify areas to tweak your strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Scoop.it!

JUNE 2, 2022

Marketers, SEO writers, advertisers, executives, managers — all take part too. Or a whitepaper explaining industry market research. Make that product description sell because you know their specialty and their position in the market. Analytics Skill. Not anyone can assess an analytics platform (e.g

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Many Chat

APRIL 22, 2022

Do your market research and be affordable, and offer the best features and services. So you managed to reel in an audience, market to them, and nurture them along this buying journey to the final stage. Take them on a company journey, do comparisons and focus on your strengths. Meet their criteria. Check them!

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 103

Analytics Influencer Marketing Health CRM 103

Adobe Experience Cloud Blog

MARCH 23, 2018

Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them.

Customer 134

Customer Thought Leadership Analytics Finance 134

Many Chat

APRIL 18, 2022

It’s no wonder a recent report by Social Media Examiner found that 88% of marketers reported seeing additional exposure for their businesses when using social media, while 69% saw an increase in leads. Diversify your marketing strategy. Get help managing your Instagram account with ManyChat automation. Get started free.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Social media managers live and breathe social. Social media managers know that’s far from the truth.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How can we show business value when our data and analytics are siloed? Marketing is complex, especially in a world where data dominates.

Finance 60

Finance CMO Transform Marketing Mix 60

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. What’s the trick?

Customer Journey 101

Customer Journey Customer Social Media Marketing User-Generated 101

DIY Marketers

AUGUST 9, 2021

DIY marketing is the practice of controlling and managing your marketing process. DIY marketing doesn’t mean that you DO everything yourself. DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 118

Management Shipping Health Market Research 118