Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Grab your free pass for the MarTech Conference.

Transform 108

Transform Customer Journey Analytics Entertainment 108

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 105

Analytics Product CMO Marketing 105

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 128

Analytics Marketing Marketers Transform 128

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 118

Transform Fashion Health CRM 118

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Transform 116

Transform Communications Marketing Marketers 116

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Look into omnichannel customer experiences and inventory management integrations.

Transform 95

Transform eCommerce Retail Marketing Automation Platform 95

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. A detailed guide and use of analytics can streamline this launch process.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 117

Transform Shipping Marketing Marketers 117

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

Transform 131

Transform Management CMO eBook 131

Martech

JANUARY 12, 2024

I’ve met many marketers who proudly show new logo acquisition statistics while the board may have been looking for the operating efficiencies of cross and upsell. Leverage data analytics Emphasize analytic-driven decision-making. Soon, we installed robust SaaS metrics –— and boom! Find your 200% answer! Get MarTech!

Key Performance Indicator 129

Key Performance Indicator Transform Marketing Mix Marketing 129

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. We’re bound by piecemeal data, siloed processes, and a lack of actionable analytics. The need for new marketing architecture (or marchitecture) has become critical.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. We’re bound by piecemeal data, siloed processes, and a lack of actionable analytics. The need for new marketing architecture (or marchitecture) has become critical. Democratizing data drives better experiences.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Martech

OCTOBER 4, 2023

Prioritizing ruthlessly is a key attribute of successful marketing teams and will result in increased productivity, higher morale and transformational results. You might decide you still need to hire another marketer after reevaluating your priorities, and that’s OK.

Transform 117

Transform Energy Marketing Marketers 117

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 80

Transform Marketing Marketers Finance 80

Martech

NOVEMBER 15, 2022

Apparently, someone in global HQ committed a considerable amount of the budget (seven figures) to a very large martech platform — and marketing and IT are forced to fund it. It has been promised that this will transform marketing for the better across the global organization. . John’s lament is that he doesn’t believe it.

Transform 104

Transform Digital Marketing Analytics Management 104

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base? What about virtual events?

Transform 123

Transform Manufacturing Advertising Advertisers 123

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat.

Product 59

Product eCommerce eBook Shipping 59

Vertical Response

MAY 10, 2024

You can gather valuable insights about your target audience through market research, surveys, or social media analytics. They have managed to foster a strong and reliable brand image for decades, proving their durability and effectiveness. Slogans can also adapt to communicate new brand narratives and values.

Branding 74

Branding Transform Communications Copywriting 74

Sprout Social

NOVEMBER 8, 2023

Managing these reviews with productive solutions can help your brand improve trust among customers and lower the negative impact of online criticism. Data visualization tools can transform your findings into charts, graphs and heat maps that highlight sentiment trends.

Customer 106

Customer Transform Shipping User-Generated 106

Use Insider

AUGUST 15, 2023

WhatsApp Business Platform) WhatsApp offers two different products for companies that want to use it for marketing: WhatsApp Business App : This app is suitable for small businesses and solopreneurs who want to manage one-to-one communications with their customers. You can get more details on the pricing in Meta’s documentation.

Marketing Strategy 52

Marketing Strategy Transform Price Marketing 52

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Sachs Marketing Group

JANUARY 8, 2024

This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs. Moreover, you can adjust your budget in response to ad performance, ensuring optimal use of your marketing dollars. Take advantage of the opportunity to transform your business. Absolutely!

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Use Insider

MARCH 8, 2024

While the brand was growing incredibly fast, they faced a challenge — their disconnected tech stack (made up of point solutions and in-house technology) couldn’t keep up with the increasing amounts of customer data and new marketing channels they were exploring. Email marketing platforms like Mailchimp, SendGrid, and Campaign Monitor.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Hubspot Marketing

FEBRUARY 23, 2024

While this is just a sign of the times we live in (and a smart use of convenient technology), it’s also created a new issue for marketers. Social media managers now have to route customer service questions to the right people—and if they don’t, it reflects poorly on the brand overall. You don't just want to broadcast a message.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Martech

MAY 9, 2022

Startups are very different from established companies from a marketing perspective. They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. Get the daily newsletter digital marketers rely on. CRM to manage contacts.

CRM 80

CRM Marketing Marketers Marketing Plan 80

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Early warning.

Transform 104

Transform Non-Profit Marketing Marketers 104

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. As we all know, shares are a fantastic way to reach new audiences, new markets. So, they don’t buy it. It doesn’t make sense to them. (It’s

Branding 136

Branding Transform Entertainment Content Marketing 136

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. The key to successfully managing this type of schedule? It’s crucial to align business objectives with marketing plans for success.

CMO 71

CMO Price Transform Marketing Strategy 71

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Which software and tools will you use to market your coaching business?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., New technologies are making old channels more accessible.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Adobe Experience Cloud Blog

APRIL 21, 2011

Now more than ever, business leaders are turning to new ideas, products and markets to fuel growth, drive innovation, and remain competitive on the global stage.”. As Mr. Spector states, innovative ideas and products, and new markets , are all key ingredients that senior executives are baking into their strategic growth plans.

Product 93

Product Transform Logistics CRM 93

Digital Marketer

MAY 19, 2023

Our little friend ChatGPT has managed to amass a staggering 100 million users in just two months. That’s why we launched the AI-Powered Marketer Accelerator. Are you prepared for the new market? So, brace yourself and be ready for the AI revolution in marketing! Click Here to download the spreadsheet.

User-Generated 76

User-Generated Marketing Marketers Transform 76