Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

Management 92

Management Advertising Advertisers User-Generated 92

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 110

Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.”

Analytics 90

Analytics Advertising Advertisers Digital Marketing 90

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. 2008: Searching for [dangerous cult] returned the Scientology website in Position 1. newsletter sign-up, ecommerce transactions, email capture).

Search Marketers 85

Search Marketers Real Estate Transform Marketing 85

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

MARCH 20, 2023

Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things. Report: Google Still Top Desired Place To Work 2011: An annual study ranked Google the top place for young working professionals to work at.

Search Marketers 92

Search Marketers Finance Marketing Marketers 92

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. & NBC To Launch YouTube Competitor 2007: News Corp.

Search Marketers 87

Search Marketers SEO Marketing Marketers 87

Search Engine Land

JANUARY 17, 2023

Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google testing new look for local inventory ads in place of local pack.

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Search Engine Land

MARCH 5, 2023

Google Ads significantly streamlines attribution reporting 2020: It was also dropping “Search” from the name. Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. How Search-Like Are Social Media Sites?

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Search Engine Land

FEBRUARY 17, 2023

Google Search Console Change of Address tool adds redirect validation & reminder 2020: Google announced two new features to the Change of Address tool within Google Search Console. Google Ads intros ‘continuous audience sharing’ for manager accounts 2020: The opt-in capability was available in manager account settings.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 93

Search Marketers SEO Health Marketing 93

Search Engine Land

MARCH 8, 2023

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab 2020: The ad unit had a campaign life of 24 hours and was designed to align brands with the most popular and relevant trends of the day.

Search Marketers 94

Search Marketers Energy SEO Marketing 94

Search Engine Land

FEBRUARY 14, 2023

Wikimedia Foundation Secures $250,000 Grant For Search Engine Development 2016: Knight Foundation money would be used for Knowledge Engine project that aimed to discover “reliable and trustworthy public information on the Internet.” Google Asks: Can Search Trends Predict The Oscars?

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. The issue was not with their websites but rather the Google hacked sites classifier.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google News Engine Bugging Out 2007: It was returning 500 errors, graphics weren’t loading and searches weren’t working.

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

JANUARY 30, 2023

Also on this day Google Search Console error reporting for Breadcrumbs and HowTo structured data changed 2022: This change may have resulted in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.

Search Marketers 89

Search Marketers Transform SEO Marketing 89

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 10, 2023

Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy. 2012: A closer look at the changes, including how they turn Google+ into an essential social network for any search marketer. Google “Search Plus” Impact on Local: Limited So Far. Reports: Mobile Search Impressions Explode, CTRs Beat PC.

Search Marketers 84

Search Marketers Finance Marketing Marketers 84

Search Engine Land

FEBRUARY 28, 2024

library makes collecting data for Google Analytics 4 and Google Ads straightforward. The Google tag, or gtag.js, is a JavaScript library by Google that tracks and collects data, serving as an all-encompassing link between your site and various Google services, including Google Ads and Google Analytics 4. Google’s popular gtag.js

Analytics 110

Analytics eCommerce Management Price 110

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

JANUARY 31, 2024

The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons. You might find that Google Analytics records 80% of the conversions you track with a Google Ads pixel. See terms.

CRM 128

CRM Analytics Place Advertising 128

Search Engine Land

MAY 16, 2024

Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Get the daily newsletter search marketers rely on.

SEO 84

SEO Analytics Management Health 84

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival.

SEO 138

SEO Energy Analytics Health 138

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! You can manage costs by setting budgets, monitoring performance and optimizing ads. Get the daily newsletter search marketers rely on. Why LinkedIn? Sponsored InMail (a.k.a.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Search Engine Land

DECEMBER 1, 2023

This will help those individual products to rank for those all-important searches from potential customers. Direct people from a holiday-based blog post or content page directly to relevant product pages to help users navigate to the right place and strengthen the importance of those products with internal linking. See terms.

SEO 126

SEO PR eCommerce Analytics 126

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Profit margins Product scoring places significant emphasis on products with lucrative profit margins because they contribute more to the advertiser’s bottom line. That leads to Step 2.

Product 93

Product Transform Price Market Trends 93

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Using Google Analytics to understand who is coming to your site is a great place to start. You can also leverage Google Trends, Facebook Audience Manager and persona mapping or survey tools to learn more about your potential audience. See terms.

SEO 96

SEO User-Generated PR Analytics 96

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. See terms. See terms.

SEO 119

SEO Communications Place Analytics 119

Search Engine Land

SEPTEMBER 5, 2023

Analytical noise When organic search visits are going up, it’s tempting to deem SEO strategy a success. Not having the right level of insight or ability to isolate valuable visitor segments from noise can lead to: Analytical mistakes. Google Search Console GSC is a great place to start looking. SUBSCRIBE See terms.

SEO 129

SEO User-Generated Analytics eCommerce 129

Search Engine Land

AUGUST 4, 2023

It’s like placing an intern on day one as head of customer service and expecting them to thrive. Get the daily newsletter search marketers rely on. Customer relationship management (CRM) systems Every business should have a CRM system, it's how you manage customers and analyze data. SUBSCRIBE See terms.

CRM 92

CRM Thought Leadership Communications eCommerce 92