Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). 1 Social Media Tool Create. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Reputation management.

Management 88

Management Price Analytics User-Generated 88

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Goal 4: Boosting user engagement.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 103

Management Social Media Marketing Communications Analytics 103

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. With a solid data foundation, the DAM can “extend its arms into the other areas of your marketing technology stack,” Murphy said.

Management 92

Management Finance User-Generated Advertising 92

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 118

Management Gen Z CRM Shipping 118

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 102

Management Product Key Performance Indicator Health 102

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Management 100

Management Copywriting User-Generated Communications 100

Buffer Marketing

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Some users have multiple Twitter accounts, others only want to connect their LinkedIn account. This difference in user access can be crucial for growing businesses.

Management 79

Management User-Generated Analytics New Technology 79

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 136

Management Copywriting Real Estate Logistics 136

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. However, there still needs to be a human element to your Instagram strategy.

User-Generated 113

User-Generated Analytics Management Social Media Marketing 113

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks? Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Union Metrics.

Analytics 104

Analytics Price User-Generated Influencer Marketing 104

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

JUNE 20, 2022

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. One way to ease that and make sure you’re at the top of your game is with a social media checklist. Social Media Tasks. This is a necessary part of every social media strategy.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Price 87

Price Communications Social Media Marketing Analytics 87

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. Set Up Tracking: Implement tracking pixels or tags on your website to capture user data and enable retargeting.

Customer 91

Customer CMO User-Generated Advertising 91

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. Facebook reaches the largest number of users aged 13-17.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

OnPassive Marketing

NOVEMBER 24, 2023

Additionally, we’ll provide several tips and resources for marketers to stay informed about the latest developments in AI for marketing that captivate audiences and maximize engagement. AI-Powered Data Analytics The core of AI’s impact on marketing lies in data analytics.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.

Management 137

Management Social Media Marketing User-Generated Fashion 137

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Hootsuite

MAY 3, 2022

It uses Natural Language Processing (NLP) and Natural Language Generation (NLG) to create the text. Social media marketers. From headline variations to pull quotes and spotlight text, AI tools can help pull the most effective parts of any piece of content to use in social posts or variations of social ads.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Jeff Bullas

MARCH 1, 2023

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Get the template now! Minutes 12-13: Schedule. Sign up today.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Martech

APRIL 18, 2024

Which marketing tasks could benefit from the help of AI tools? Target users. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Available resources. Integrations.

Price 134

Price User-Generated Education eBook 134

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98