Rock Content

DECEMBER 14, 2023

Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data. That data is then analyzed to provide valuable insights into customer behavior, emerging market trends, and current buying behaviors. Market analysis helps marketers understand customers better and provide better user experiences.

Analytics 86

Analytics User-Generated Market Trends Customer Journey 86

Sprout Social

FEBRUARY 29, 2024

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 116

Transform User-Generated Analytics Market Trends 116

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Marketing Insider Group

AUGUST 2, 2021

Use customer data, surveys, and other analytical metrics to research your customers. Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. These should be strategic tweaks, not major adjustments.

Branding 138

Branding PR Market Trends Market Research 138

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. You’re looking for an opportunity to combine creativity with analytics. You have strong research skills to complement your long-form writing ability. Creative design.

Management 128

Management Transform Communications Market Trends 128

SMA Marketing

JULY 27, 2023

From Search Engine Optimization ( SEO ) and digital advertising to content marketing and social media management, their arsenal of skills empowers businesses to navigate the complexities of the digital realm effectively. A Different Perspective A digital marketing agency brings a fresh perspective to the table.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 101

Analytics Influencer Marketing Health CRM 101

Welcome Software

JANUARY 12, 2024

Remember: the value of AI for content marketing is parsing huge amounts of data quickly and accurately, which is half the battle in content strategy. 4 content marketing trends we’re excited for in 2024 with the help of AI Content marketers (by content marketers, I mean me) have a lot of feelings about AI tools.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. Marketers can set specific, measurable, and achievable campaign goals.

Market Research 128

Market Research Gen Z Key Performance Indicator Millennials 128

Scoop.it!

NOVEMBER 17, 2022

In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. HubSpot’s Marketing Blog.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

Market Trends 75

Market Trends Content Marketing Transform Marketing 75

Welcome Software

JANUARY 12, 2024

Remember: the value of AI for content marketing is parsing huge amounts of data quickly and accurately, which is half the battle in content strategy. 4 content marketing trends we’re excited for in 2024 with the help of AI Content marketers (by content marketers, I mean me) have a lot of feelings about AI tools.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Hootsuite

MARCH 23, 2023

Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Manage all your social media scheduling, publishing, engagement, analytics, and more — across all your accounts — with Hootsuite.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Analytics and Data Matter. Analytics and data have always mattered.

Transform 126

Transform Thought Leadership CMO Marketing 126

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Market Research 136

Market Research Marketing Marketers Analytics 136

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Identify the channels used by your market segment Where is your reputation being forged online?

Management 116

Management Shipping Health Market Research 116

Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. You can almost think of trendspotting as a proactive form of market research.

Market Trends 129

Market Trends eCommerce Market Research Place 129

AWeber

JANUARY 30, 2024

Excellent analytics and reporting with insights to help you improve customer communication. We recommend SimilarWebPro for SaaS and service businesses, Sell the Trend for dropshipping businesses, and Jungle Scout for Amazon sellers. For comprehensive reporting, we recommend Google Analytics or Glassbox.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI.

Transform 81

Transform Marketing Marketers User-Generated 81

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company.

Email Marketing 112

Email Marketing eCommerce Analytics Traditional Marketing 112

Exposure Ninja

OCTOBER 17, 2023

You can use Google Analytics to find this information). Overwhelmed by Marketing Tasks? Download our free Marketing Tasks Planner Get the Planner Create You’ve finalised your offer, and you’re happy with it as a lead magnet idea. Google Analytics is your best bet. Are you getting more engagement from blogs or videos?

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. AI can accurately predict future demand based on historical data, seasonality, and market trends at a scale.

Product 40

Product Food User-Generated Manufacturing 40

Welcome Software

JANUARY 23, 2024

As consumers continue to change their behavior and interests, AI will adjust the market research in real-time ensuring you’re not wasting dollars on delivering an irrelevant experience to your customers. AI can accurately predict future demand based on historical data, seasonality, and market trends at a scale.

Product 40

Product Food User-Generated Manufacturing 40

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Image Source. Image Source. Internal Content Data Sources. Image Source.

Health 139

Health Entertainment Finance User-Generated 139

Backlinko

FEBRUARY 19, 2024

Gather Demographics Data With Google Analytics 4 (GA4) To collect demographic data on your target audience, you can utilize GA4. Dig Into Your Social Media Analytics Another way to identify your target customer is to explore your social media analytics. You can use Semrush’s Backlink Analytics tool.

SEO 90

SEO User-Generated Advertising Advertisers 90

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis.

Shipping 98

Shipping Whitepaper Price eBook 98

Rock Content

MARCH 30, 2020

Creating it requires a careful work that includes market research, customer data that you already have, and even some assumptions. Once you build your persona’s profile and describe its characteristics in detail, you will be able to understand your audience and address your marketing efforts to the right people.

CRM 53

CRM eBook Customer Journey Whitepaper 53

Sprout Social

AUGUST 30, 2023

For example, social listening can help product teams get ahead of market trends. 97% of business leaders agree that the use of social data to understand market trends will increase over the next three years—something clothing brand River Island is already doing.

Branding 109

Branding Copywriting PR Market Trends 109