Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms. Product: More Than Just What You Sell Product in the 4 Ps used to be so simple.

Price 114

Price Real Estate Promotion Food 114

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements. Starts at $139.95/month

Price 120

Price Key Performance Indicator SEO Analytics 120

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content.

PR 78

PR Gen Z User-Generated Analytics 78

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketers Marketing CRM 52

Backlinko

MARCH 5, 2025

Or need more reliable data for SEO planning. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. Or youre simply looking for a more affordable solution.

SEO 90

SEO Market Research Finance Shoppers 90

Backlinko

FEBRUARY 27, 2025

This is where you can add specialized tools for needs like local SEO and social media management. month): Entry-Level Features Semrushs Pro plan offers a wealth of keyword research , backlink analysis, and competitor research features. But these limits dont apply to things like keyword and competitor research. At $139.95/mo,

Price 67

Price eCommerce SEO User-Generated 67

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Non-Profit 70

Non-Profit Transform Marketers Marketing 70

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Heres how I conducted my content research: 1.

User-Generated 105

User-Generated Market Research SEO Email Marketing 105

Sachs Marketing Group

JANUARY 16, 2025

By implementing strategies like medical clinic lead generation and local SEO , you can: Reach patients actively searching for care in your area. Leverage Local SEO for Doctors Drive Traffic with Location-Based Strategies Local SEO is an essential component of medical lead generation. Stand out from competitors.

Health 52

Health User-Generated Education Digital Marketing 52

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price 122

Price CMO Marketers Marketing 122

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. I also renamed the column headers.

Branding 69

Branding SEO Whitepaper CMO 69

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.

CRM 52

CRM Whitepaper eBook User-Generated 52

Sprout Social

MAY 6, 2025

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. It offers social publishing and analytics tools, but its core strength is real-time brand monitoring. Its analytics tools analyze sentiment, share of voice and trends.

Branding 102

Branding Health Transform Analytics 102

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Tailor content to the job titles and pain points you see in your analytics. Profile SEO : Use terms your audience searches for in your description and specialties – LinkedIn’s algorithm picks up on it.

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

Backlinko

JULY 25, 2025

Check out our ultimate SEO tutorial to get started with organic marketing.) You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. This isn’t deep analytics. Paid ads are your fastest bet. Start with organic.

Advertisers 60

Advertisers Advertising Direct Mail Promotion 60

Backlinko

OCTOBER 1, 2024

Is it through social media, SEO , email, or ads? Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Jump to Step 4 to find this data.)

Marketers 98

Marketers Marketing Transform Price 98

Animalz blog

JUNE 24, 2025

This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. The market research firms, right?

B2C 62

B2C eBook SEO Customer 62

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. Think case studies, original research, firsthand insights, and expert interviews. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Welcome Software

MARCH 20, 2025

Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data]. Keyword opportunities We've previously discussed using AI for SEO , and talked about its shortfalls but with content planning, it goes a little deeper than that.

Customer Journey 52

Customer Journey Education CMO Entertainment 52

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Traffic analytics. Team collaboration.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 112

Market Research Gen Z Price B2C 112

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Hubspot Marketing

APRIL 13, 2022

Research tools. Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list.

Analytics 145

Analytics Price Real Estate Fashion 145

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Market Research 145

Market Research Marketers Marketing Analytics 145

Adobe Experience Cloud Blog

OCTOBER 22, 2012

One of the the areas where content marketing is making it’s biggest impact is in SEO. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients. Our Experts. Our Experts. The Questions.

Content Marketing 112

Content Marketing SEO Marketers Marketing 112

Internet Marketing Ninjas

MARCH 21, 2022

Content is fundamental to an SEO strategy on many levels. Hire ninjas to get help creating an effective SEO strategy that will improve your rankings and solidify your sales funnel. Content defines your page relevance, creates trust signals, attracts signals, creates a conversion funnel, etc.

SEO 127

SEO Market Research Analytics Digital Marketing 127

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial .

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketers 176

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Now, check out how to use SEO to increase brand awareness and how to measure its effectiveness. What is the purpose of an SEO strategy ? But have you ever thought that SEO and brand awareness are closely connected? What is the relationship between SEO and brand awareness?

SEO 98

SEO Branding User-Generated Digital Marketing 98

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Excellent analytics and reporting with insights to help you improve customer communication.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. Well, because SEO, first of all, is a matter that never comes to an end.

SEO 90

SEO Analytics User-Generated Marketing Strategy 90

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Take a Look at the Pricing.

Marketers 143

Marketers Marketing Inbound Marketing Advertising 143

Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Do Market Research. Source: CoSchedule.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. Voicebot) Marketing Analytics Stats Only 1.9%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122