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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. Your Google Analytics account. Your CRM system.

CRM 94
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AI-powered martech news and releases: April 17

Martech

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement. CleverTap acquired rehook.ai, a startup offering promotions automation.

Transform 112
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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Adobe Experience Cloud Blog

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.

Analytics 134
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5 steps to make the most of your reporting and analytics

Martech

Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted. This is especially important if you are doing deep-dive analytics or predictions on the information.

Analytics 121
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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

Using predictive analytics. John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. Ad targeting.

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Use personalization to fix DRIP and make your data work for you

Welcome Software

To be "information-rich," a company needs to not only collect data but also transform it into insights that clearly guide decision-making. This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.).

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics. Choosing the Right Email Marketing Software Choosing the right email marketing software is a cornerstone of an effective email marketing strategy.