Martech

JANUARY 28, 2022

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. Center digital marketing operations on data and analytics. Internalization was a major piece of Reckitt’s marketing ops transformation.

Transform 126

Transform Fashion Health Marketing 126

Martech

OCTOBER 22, 2021

Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers? Today’s marketers have access to more data than ever before. Chris Wood, Editor. Read more here. Click here to download! So what do we do?

Transform 116

Transform Customer Customer Journey Health 116

Hubspot Marketing

MAY 5, 2025

He helped me manage my rates, which was transformational. Analytics Kyle Rushton McGregor is a G4 mastermind. He helped me write the piece on B2B marketing analytics. Source Top tip: For a free course on business analytics, try the HubSpot course. He knows everything about G4 and how to get the most out of it.

Finance 86

Finance Analytics Transform Communications 86

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends 67

Market Trends Transform CRM Marketing 67

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Social media analytics can provide deep insights into online behavior. How to respond?

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Here are the analytics tools that we need to put in place. It's time to transform your approach.

CMO 85

CMO Customer Journey Transform User-Generated 85

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. With 35% of CFOs not understanding marketing’s impact on ROI, marketing strategies are often declined or not fully funded because they don’t define the end monetary goal.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 28, 2023

Additionally, generative AI can generate accurate and relevant content tailored to specific audiences, ensuring the success of digital marketing campaigns. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post. Generative AI models can also improve predictive analytics.

Whitepaper 135

Whitepaper User-Generated Transform Marketing 135

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 121

Customer B2C Transform Retail 121

Sprout Social

JUNE 7, 2023

For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics , market segmentation and audience demographics. They used Sprout to gain data-driven insights into customer opinions and preferences that would transform interactions with their audience.

Branding 141

Branding Health Customer loyalty User-Generated 141

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. It’s helping them increase market share and geographic reach, explore new product innovations and optimize costs.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketing 138

Rock Content

JUNE 27, 2023

However, we understood that we needed to go one step further and work with our entire website , not solely the blog, and transform it into an organic conversion machine. With our research findings, we were able to identify untapped market segments and emerging customer needs.

SEO 97

SEO User-Generated Transform Education 97

CXL

JUNE 2, 2022

Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Payscale was already running ABM before tapping RollWorks and DemandWorks to help accelerate their results and get more specific with their market segmentation. Results of Invoca’s ABM efforts.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Customers.ai

JANUARY 3, 2024

Data Analysis Like most things in marketing, data is the lifeblood of contact-based marketing. Advanced analytics tools are also used to process data from various touchpoints – such as website visits, social media interactions, and past purchase history – allowing marketers to gain a comprehensive understanding of each contact.

CRM 100

CRM Direct Mail Customer Journey Marketing 100

Set Up

FEBRUARY 6, 2024

Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Vertical Response

MAY 24, 2024

Segment-specific strategies and re-engagement tactics such as personalized milestone emails and humor can significantly increase engagement and conversion rates, while maintaining list hygiene boosts deliverability. Segment-Specific Email Strategies Segmentation is a powerful tool in email marketing. Let’s dive in!

Email Marketing 100

Email Marketing Law Customer Journey Marketing 100

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO 86

CMO Transform Price Digital Marketing 86

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Here are the analytics tools that we need to put in place. It's time to transform your approach.

CMO 66

CMO Customer Journey Transform User-Generated 66

Use Insider

OCTOBER 7, 2023

By personalizing the on-site experience for different customer segments, the company boosted conversions on its home page by 5.8%. Building a 360-degree view of the customer with a customer data platform (CDP) In the early days of digital marketing, 360-degree customer views were often unattainable. Predict and optimize with ease.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. What’s driving this transformation?

Video Marketing 124

Video Marketing Marketing Strategy Transform B2C 124

Vertical Response

FEBRUARY 22, 2025

GPT, or Generative Pre-trained Transformer, is an AI model for generating human-like text. Are you curious about how GPT can revolutionize your marketing efforts? Key Takeaways GPT technology enhances marketing by automating content creation and personalizing customer interactions, thereby improving efficiency and engagement.

Transform 52

Transform User-Generated Key Performance Indicator SEO 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. I think we can be a consolidator in marketing!

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126

Litmus

OCTOBER 10, 2024

When combined, segmentation and personalization turn your emails into highly relevant messages that speak to group traits while also catering to individual preferences—making your subscribers feel like you’re speaking directly to them. Combat this challenge by using website analytics, social media insights, and customer feedback.

Shoppers 89

Shoppers Health Email Marketing Retail 89