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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Analytics 119
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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. What will be affected. Why we care. Get MarTech! In your inbox.

Price 83
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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126
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Email Analytics: 12 Email marketing metrics to evaluate your success

AWeber

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. This ones pretty obvious - so you know how much money you make from your email marketing efforts.

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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. But where do you start? And how much will it cost? Let’s dive in.

Price 123
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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Adobe Analytics bases the data on one trillion visits to U.S. Prices fall again. Although ecommerce prices were up 0.3% Why we care.

Price 95
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How call analytics is helping SMBs improve marketing and sales

Martech

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech!