Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Accessing your Instagram account’s analytics is super easy.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. And that was a lot of work and stressful.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Fuel up with data insights.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Trade Press Services Newsletter

JANUARY 4, 2023

Some marketers obsess over data, measure every imaginable KPI, focus on the wrong metrics or fail to leverage data insights altogether. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Martech

NOVEMBER 3, 2023

They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Here are five ways your MOps team can help transform your annual marketing plan. Build a consistent planning template MOps professionals are experts in structure and process.

Transform 108

Transform Marketing Plan Communications Analytics 108

Hubspot Marketing

AUGUST 8, 2022

According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 To learn more about TikTok marketing, check out this helpful guide.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.

Management 101

Management Product Key Performance Indicator CMO 101

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

AUGUST 22, 2023

Google helped the group revise its marketing plan, consisting of eight campaigns in paid search and remarketing, including 150 newly created text ads for an end-of-year giving campaign. Google Analytics Once you activate a Google Grants account, you can link it to Google Analytics.

Analytics 90

Analytics Marketing Marketers Communications 90

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

SmartBrief - Marketing

MARCH 17, 2024

The field has matured significantly in the past four years to include real-time polling and analytics. Influencers will need to be extremely well vetted and provided with an overly thorough onboarding, and there will need to be a stringent reviews process in place that ensures their content meets the requirements for regulated campaigns.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. This type of social media data for marketing can be collected through social listening tools. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data.

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Martech

MAY 9, 2022

When you are clear on your objectives, you can then define how you will achieve those objectives in a marketing plan. Content marketing will be a large component of your marketing plan for most startups because it is cost-effective and impactful. An analytics platform (could be as simple as Google Analytics).

CRM 77

CRM Marketing Marketers Marketing Plan 77

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic. Additional resources: Article: Social media crisis plan.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Buffer Marketing

SEPTEMBER 20, 2023

There isn’t always a clear answer on the best time to post , but posting regularly and using Buffer’s analytics tools can help you find the right time for your accounts. Some neat exercises here could be reviewing what went into your social media marketing plan in the first place, i.e. your goals and purpose behind social media.

Analytics 114

Analytics Management Branding Place 114

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Neil Patel

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

Marketing 138

Marketing Marketers Price Education 138

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hootsuite

AUGUST 16, 2023

Having software that can bulk-schedule social media posts for you, or software that can schedule your posts in the same place as other planning tasks, is going to save you so much time. Support and automation There are many, many content planning tools available. Simple social media performance analytics Price : $14.99

Price 89

Price Social Media Marketing CRM Analytics 89

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. We’ve moved from the Information Age to the Intelligence Age.

Influencer Marketing 91

Influencer Marketing Marketing Marketers SEO 91

Neil Patel

JANUARY 4, 2023

Is your business ready to migrate to Google Analytics 4? Google has announced it is sunsetting Universal Analytics in June 2023, so you don’t have long before you need to make the move. Google’s current analytics tool is called Universal Analytics. But why do webmasters need to change platforms in the first place?

Analytics 82

Analytics Law Shipping Customer 82

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Hootsuite

MAY 15, 2023

Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Deep analytics insights: With all your franchisee accounts connected in Hootsuite, you can get a macro or micro view of key analytics with a few clicks. Get all the deets in under 60 seconds: 4.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Neil Patel

AUGUST 9, 2021

Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means. Unlike platforms like Google Analytics or HubSpot, Data Studio is not a data source. Data Studio is an incredibly powerful data analytics tool.

Analytics 127

Analytics User-Generated Customer Management 127

Neil Patel

MARCH 25, 2021

With this software, you have access to tools that help with: blogging SEO social Media website lead management landing pages calls-to-action marketing automation email analytics. There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). This can also include content strategy, analyzing analytics, and digital campaigns.

Content Marketing 78

Content Marketing Marketing Marketers Analytics 78

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 19, 2018

You can calculate this KPI in Google Analytics in its search console. This report can be pulled from Google Analytics’ Audience Overview by comparing and organic traffic segment to overall site traffic. These are content marketing KPIs meant to measure the depth of engagement and intent to purchase.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Sprout Social

AUGUST 22, 2022

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Do this by going to YouTube Studio > Analytics tab > Comments. YouTube’s dashboard and Studio offer powerful analytics and tools.

Analytics 72

Analytics Health Promotion SEO 72