Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech. Processing.

Marketing Strategy 131

Marketing Strategy Marketers Marketing Price 131

Martech

NOVEMBER 12, 2024

The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. B2B marketers and sales teams love frameworks, and good ones have value. The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 219

Marketing Plan Whitepaper Direct Mail Marketers 219

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketers Marketing 119

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketers Marketing 98

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 109

Analytics Price Social Media Marketing Key Performance Indicator 109

Hubspot Marketing

DECEMBER 16, 2024

So, trust me when I say AI automated email marketing made my work as an email marketer a breeze. Ad targeting and optimization As youve probably noticed by now, AI is a pro at using data to help create a seamless, targeted marketing campaign.

Marketing Strategy 116

Marketing Strategy Marketers Marketing Health 116

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 89

Marketing Strategy Customer Journey Marketers Marketing 89

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 68

Marketing Strategy CRM Analytics Fashion 68

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 124

Management CRM Analytics Marketers 124

Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. Analytics show what works, what flops, and where to focus next. Tracking traffic, conversions, rankings, and user behavior keeps SEO strategies sharp.

Analytics 75

Analytics SEO Promotion Marketing Strategy 75

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 129

Law Analytics Advertisers Advertising 129

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketers Marketing 123

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. Here are five key areas where I think AI reporting will make life easier for marketers.

Analytics 126

Analytics Transform Marketers Marketing 126

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. Ignoring Analytics: Data is your best friend when refining your strategy.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. What is social media audience analysis? Where does your audience spend their time on social media?

Analytics 109

Analytics Price Social Media Marketing CRM 109

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

OCTOBER 29, 2024

Step 4 is the analytical part of the process. Use analytical models that rate ideas against objective criteria. Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

Energy 126

Energy Marketers Marketing Customer Journey 126

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. Now it’s your turn to give MarTechBot a try.

Customer 118

Customer B2C CMO Customer Journey 118

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy.

User-Generated 132

User-Generated Analytics Advertisers Advertising 132

Martech

NOVEMBER 11, 2024

They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals. Key contributions: Crafting social media strategies that support wider marketing objectives. Coordinating with marketing and sales teams to create seamless customer journeys.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This unified view enables more personalized and timely marketing efforts, helping build stronger customer relationships. Processing.

Transform 128

Transform Analytics eCommerce User-Generated 128

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. 1 Analytics Tool for Growth Beautiful reports. 7 tips for using competitor intelligence in your social strategy 1.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Marketing Insider Group

AUGUST 12, 2024

These features enable you to create dynamic, interactive pages that significantly boost your marketing efforts. MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard.

User-Generated 118

User-Generated Analytics Marketers Marketing 118

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. From there, you can make an informed decision about whether these premium services can elevate your business strategy and maximize your online presence.

Analytics 128

Analytics Education Advertisers Advertising 128

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Setting clear goals and objectives will give your monitoring efforts direction and focus and connect them to your overarching Facebook marketing strategy.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100