Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing? It’s exhausting.

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Analytics Copywriting Marketing Marketers 116

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

Analytics 124

Analytics Social Media Marketing Promotion Place 124

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

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Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

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Marketing Marketers Finance Customer loyalty 119

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 107

Analytics Entertainment Promotion SEO 107

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.

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Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Analytics platforms. A common example is a web analytics platform.

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Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results. “The The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It

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Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 100

Promotion Analytics Social Media Marketing Advertising 100

Quikly

JUNE 29, 2022

Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort. Thankfully, data analytics can simplify that process.

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Analytics Promotion Marketing Marketers 97

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

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Promotion Gen Z Social Media Marketing Fashion 142

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 98

Analytics Marketing Strategy Marketing Marketers 98

Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 93

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Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

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PR Transform CMO Marketing 115

OnPassive Marketing

NOVEMBER 12, 2022

Bing Ads can be a great way to reach new customers and promote your business online. Bing Ads are a great way to promote your business, but there are other ways. How To Promote Your Business With Bing Ads. To promote your business on Bing Ads, you’ll need to create an account and set up your campaign. Conclusion.

Promotion 79

Promotion Analytics Advertising Advertisers 79

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

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Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Below, we’ve compiled a list of eight analytics apps to get you started.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

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Marketing Marketers Analytics User-Generated 246

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). GA4 is the predominant platform for measuring website performance and user behavior.

Analytics 97

Analytics Key Performance Indicator User-Generated Customer 97

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. Google seems to be the only company properly investing in this issue – at least in the world of free or affordable Analytics.” ” 2. . ” 4.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 112

Analytics Advertising Advertisers Digital Marketing 112

Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Analytics tools. It’s Google Analytics meets SumoMe meets a CRM.

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Analytics Price Real Estate Fashion 143

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care? Again and again (using technology powered by A.I)”.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Analytics User-Generated Advertising Advertisers 139

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Hubspot Marketing

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest.

Promotion 145

Promotion Advertising Advertisers Product 145

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Analytics 145

Analytics Promotion SEO Social Media Marketing 145

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. However, getting those word-of-mouth referrals isn’t so easy.

Promotion 136

Promotion Shoppers Non-Profit Advertising 136

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” Feedback analytics to unify and analyse what customers think about your brand. ” Platforms like Heap.io

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Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Here are four ways you can promote your content to increase engagement: 1.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to check your TikTok analytics.

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Orbit Media Studios

DECEMBER 13, 2022

Today we’ll use both Universal Analytics and GA4 to find where visitors are flowing so you can see the difference side-by-side. There is a report called “Users flow” in Universal Analytics, but we’re going to skip it because it’s not very useful. In Universal Analytics…. In Google Analytics 4…. There you have it.

Analytics 108

Analytics User-Generated eCommerce Customer Journey 108

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. price, product attributes, distribution, promotional actions) and external issues (e.g., Get the daily newsletter search marketers rely on.

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