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Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.
Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.
To access the insights you need, collect data from marketing research, social analytics, and your CRM. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty.
I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies.
Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennialsMillennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Click Show all analytics , then click on Followers.
Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.
Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Plus, Amplify analytics reports allow you to track program growth and content performance metrics—and measure its ROI along with all your other social media metrics in your Hootsuite account. Our program earns over 4.1
Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?
And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. In addition to checking analytics reports often, a full social media audit includes: Listing all accounts. Try it today.
From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.
Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. Gender parity is gradually improving, but men still feature more prominently on the platform. are the sweet spot for most accounts.
For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.
Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics. Are they millennials who love travel? Keep an eye on your analytics, listen to your audience, and be ready to pivot your content strategy when needed. Are they mostly teenagers interested in fashion?
Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. And no, millennials who like coffee isnt cutting it anymore. with predictive analytics tools can give you the ultimate edge in understanding and engaging your audience.
Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. Comparatively, the United States has 193.8 Post at 3 A.M.,
For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Ad analytics All social networks will give you the performance details of your social media advertising campaign. This makes the process of tracking conversions easier and more precise.
These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Digital banks are drawing inspiration from these non-banking platforms by employing predictive analytics to offer personalized product recommendations and financial tips.
Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Referral Tracking: AI analytics can show which advocates drive the best referrals, so you can double down on what works. AI will amplify your best feedback.
Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. It supports your overall digital marketing strategy by driving traffic to your website, encouraging social media engagement, and providing valuable insights through analytics.
36% of millennial consumers trust recommendations from people they follow more than traditional ads. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Heres why: The trust factor. Specific targeting.
Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. Brands that understand how to create content and experiences that meet intent on social have a competitive edge.
You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. Schedule at your best time to post on TikTok , leveraging analytics to identify when your audience is most active and likely to engage.
A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Its become a powerful way to build stronger connections with students and boost enrollment outcomes.
The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Track performance with analytics to optimize what content works best.
Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. The research also indicates that format matters. The global social commerce sector is growing at a 13.7%
It has a dominant hold on Gen Z and millennial audiences globally. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.
Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Use web analytics, CRM, and customer feedback data to uncover friction points and content gaps. Those who succeed will be the ones who rise to meet today’s demands. Audit & Map the Buyer Journey Start by putting yourself in your buyer’s shoes.
Use clear, keyword-rich usernames and display names → Example: Instead of @createhub, go with @CreateHub_Marketing or @CreateHub_SocialTools Include your core offering and target audience in your bio → “Helping SMBs grow with smart scheduling & analytics tools” is stronger than “We love social media!”
Predictive analytics for data-driven decisions AI-driven predictive analytics lets you move beyond past data (e.g., Predictive analytics for data-driven decisions AI-driven predictive analytics lets you move beyond past data (e.g., Take AI-powered chatbots, for example.
And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. Instead, its developing a subscription model for premium features like higher-quality video uploads, profile customization, post analytics, bookmark folders or translation tools.
Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Brands can build meaningful, authentic connections that resonate with modern consumers by using data analytics. 6 in 10 content creators have full-time jobs.
Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Tracking these metrics manually can be overwhelming, but tools like SocialPilots Social Media Analytics simplify the process. Aidan Brannigan 3. So, whats the takeaway?
You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending. Tap on the audio title to learn more When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it. stops writing blog post for spontaneous dance break.*
Brand Customization 73% of millennials are more likely to trust a brand that offers a consistent experience across all touchpoints, including online reviews. Plus, built-in analytics give agencies actionable insights, helping them manage data efficiently and make smarter decisions for their clients.
To do this, spend some time in Google Analytics and Google Search Console to identify: High-ranking keywords. Still, I prefer Search Console and Google Analytics for this as they give you real data and insight, not the extrapolated data the typical SEO tools provide, which can often be wildly inaccurate and misleading.
Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals. Embrace the Weird (Strategically) Humor, absurdity, and left-field creativity often fuel viral trends.
But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. The target demographic is often identified as Gen Z/Millennial men. Use X’s built-in analytics or a third-party tool to evaluate performance over time.
While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Why use TikTok for B2B marketing? For example, 21.7%
Gen Z and millennial audiences offer the greatest potential for influencer impact. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact. Keep in mind that the data available for measurement can vary between social networks.
Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.
That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Consumers Price, not brand, is driving decisions: 76% of U.S. “Doubling down on personalization to mitigate price or discount sensitivities is no longer optional it’s a requirement.”
According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions. Conversions?
I am a millennial. Use an analytics platform to help you determine what posts are working and which ones aren’t. Using the same analytics platform you chose to track your posting habits, you can figure out which ones are working. And as such, I am fluent in social media. Be Strategic. Use those skills to your advantage!
While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Your guide to TikTok analytics.
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