article thumbnail

A guide to choosing the most effective social media networks for your brand

Sprout Social

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

Gen Z 122
article thumbnail

6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

To access the insights you need, collect data from marketing research, social analytics, and your CRM. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty.

Gen Z 111
article thumbnail

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies.

article thumbnail

2025 LinkedIn demographics: Key stats and what they mean

Hootsuite

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Click Show all analytics , then click on Followers.

Gen Z 70
article thumbnail

SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

SEO 135
article thumbnail

Employee advocacy: How it works + how to get started

Hootsuite

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Plus, Amplify analytics reports allow you to track program growth and content performance metrics—and measure its ROI along with all your other social media metrics in your Hootsuite account. Our program earns over 4.1

PR 114