article thumbnail

The New Marketing Ops Maturity Model

The Marketing Operations Leader

In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Avoid errors, save time, and get the accurate analytics you need to optimize performance. Your Marketing Job Interview Cheat Sheet Marketing interviews are brutal.

article thumbnail

Mastering data-driven decision-making in the strategy phase

Martech

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

article thumbnail

Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms. Retirements of analytics platforms and clean rooms signal challenges. Programmatic spending : Decline in programmatic spending, with an even split between budgets for walled gardens and the open web.

article thumbnail

5 steps to marketing innovation with creative problem-solving

Martech

Step 4 is the analytical part of the process. Use analytical models that rate ideas against objective criteria. Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

Energy 126
article thumbnail

9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience. Google Search Console Enhanced Analytics makes it easy to compare your website’s performance across different time periods. Let’s get started!

SEO 113
article thumbnail

HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

CRM 117