The CMO Survey

JULY 1, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 30, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 25, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. PR outreach: Get your content featured in trusted industry publications and media outlets.

Marketing Strategy 119

Marketing Strategy Content Marketing eBook Marketers 119

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

SEPTEMBER 1, 2021

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing. Allocate based on the highest impact.

SEO 127

SEO PR Thought Leadership Health 127

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. It improves staff recruitment , retention , and engagement. Who naturally shares industry content or brand messages ?

PR 113

PR Gen Z Thought Leadership Communications 113

The CMO Survey

JUNE 16, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. However, brands that are not invested in earning high-quality media coverage and links through digital PR should consider adding this to their 2025 budget.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? How to track social media analytics.

Analytics 144

Analytics Social Media Marketing PR Place 144

Orbit Media Studios

MAY 18, 2022

If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Here is what the analytics in YouTube Studio look like for a video that ranks in Google. Authority: Contributions in digital PR. This is one type of “digital PR.”. So it’s definitely a 10x effort.

PR 133

PR SEO Marketers Marketing 133

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 105

PR Branding Transform Communications 105

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 60

Analytics Customer Acquisition CRM Marketers 60

Search Engine Land

AUGUST 1, 2024

Note : Referral traffic from ChatGPT can be tracked in Google Analytics, providing a partial solution. Using digital PR and off-page SEO to build brand authority and trust Build brand authority through consistent, high-quality content and strong backlink profiles, drawing on the power of the intersection of SEO and digital PR.

User-Generated 88

User-Generated PR SEO New Technology 88

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. The year I turned 30, I started a new job.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Plus, blog managers must be well-versed in analytics and CMS platforms like HubSpot CMS or WordPress.

Management 104

Management Inbound Marketing Marketers Marketing 104

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

FEBRUARY 18, 2025

With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports. From reputational risk monitoring to supply chain analytics, AI ensures that organizations remain agile and proactive in a fast-changing environment.

Transform 103

Transform Price PR Health 103

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. ⚡ Ready to remove the guesswork?

Transform 118

Transform PR Product User-Generated 118

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Backlinko

JANUARY 23, 2025

Use your travel site’s analytics tools (e.g., Google Analytics 4 ). Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting.

SEO 94

SEO PR User-Generated Non-Profit 94

Adams & Knight Marketing

JANUARY 11, 2023

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. In her new role, Myers supports and manages a variety of projects and campaigns for Adams & Knight’s travel/lifestyle clients.

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing 264

Content Marketing Inbound Marketing Outbound Marketing User-Generated 264

Martech

MAY 20, 2025

They have masked these moves under things like return-to-work policies to avoid bad PR.” Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO. The full report can be found here.

PR 85

PR Marketers Marketing Social Media Marketing 85

Neil Patel

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics. There’s going to be some analytics overlap in a few of these tools.

Analytics 111

Analytics PR Management CRM 111

Backlinko

AUGUST 7, 2024

SEO Focus Area Relevant Examples of Work Reporting Data tracking, analytics, dashboarding, investigations User experience Core Web Vitals , accessibility, information architecture Technical SEO Crawling, indexing, schema markup , JavaScript rendering, migrations Content marketing Content publishing, keyword research, gap analysis, pruning outdated (..)

SEO 128

SEO PR Communications Management 128

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Backlinko

JUNE 23, 2025

They include all the available data you could monitor in SEO tools and analytics platforms. Semrush’s Backlink Analytics shows lots of metrics about your site’s authority. They measure whether or not your SEO strategy is achieving its overall purpose. On the other hand, SEO metrics are more broad.

SEO 68

SEO User-Generated PR Analytics 68

Hootsuite

MAY 28, 2025

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. If your company has a PR team, this tool might also benefit them. But it really shines for campaign management. Built-in content approvals streamline your campaign workflow. It tracks contact history, notes, metrics, and recent posts.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 120

Communications PR Gen Z Analytics 120