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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

AI has been used to predict the long-term impact of different pricing strategies on customer retention, allowing companies to optimize revenue while ensuring customer satisfaction. AI has also been used to monitor whether discounts and sales incentives are applied equitably, ensuring fairness and compliance in pricing strategies.

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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Not listed.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

True loyalty is about more than transactional convenience or pricing considerations. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. Use predictive and prescriptive analytics to aid in this process.

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How to inflation-proof your marketing in 2025

Martech

Marketing budgets are doing two things right now tightening and transforming. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. The financial benefits of digital transformation are significant. Processing.

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Where to deploy AI for maximum martech impact

Martech

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Many of these tools are affordable, with starting prices in the hundreds of dollars per month, and can be set up in just a few days.