Set Up

JANUARY 30, 2024

From business consulting to legal, marketing to recruitment (and everything in between), the formulas were straightforward. As a full-service agency, Intermark houses strategic marketing, advertising, PR, digital solutions, social media marketing, comprehensive production, and additional offerings all under one roof.

Transform 105

Transform Marketing Marketers PR 105

Rock Content

NOVEMBER 18, 2020

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?

Product 89

Product User-Generated Transform Customer Acquisition 89

Hubspot Marketing

AUGUST 12, 2022

However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. The benefits of this digital transformation are countless.

Digital Marketing 107

Digital Marketing Pharmaceutical Real Estate Transform 107

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 107

Advertising Advertisers Transform Customer Acquisition 107

Digital Marketer

SEPTEMBER 23, 2022

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Personalizing the sales is the secret to making your customer choose your products and services.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. And that’s just marketing.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Bannerflow

APRIL 6, 2023

In 2023, decision makers need to adopt an approach that incorporates trends with a data-driven approach, to be able to make informed decisions and optimise marketing strategies. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Sprout Social

MAY 9, 2023

How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Marketing Insider Group

SEPTEMBER 17, 2020

Only 17% of marketing chiefs have work environments that encourage a transformative approach to their job. To be effective, CMOs must walk a fine line between listening to what CEOs want from marketing and giving them what they actually need. What CEOs Want from Marketing Departments and CMOs .

CMO 135

CMO Transform Marketing Marketers 135

Martech

OCTOBER 20, 2021

A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product). “The customer data platform starts to act as your marketing hub,” he said. Discovery Plus is using Blueshift, he said, at the “intersection” of CDPs and marketing clouds.

Transform 95

Transform User-Generated CRM Marketing 95

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

It clearly permeates everything that is Apple, from communications to product design to experience. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape.

Transform 93

Transform Entertainment Traditional Marketing Branding 93

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. EIU : That’s where the data and analytics come in. Take analytics. That means fast.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

SEPTEMBER 19, 2013

The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. How is content marketing transforming marketing itself?

Content Marketing 87

Content Marketing Transform Thought Leadership Marketing 87

Marketing Insider Group

NOVEMBER 27, 2012

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.

Transform 92

Transform Traditional Marketing Content Marketing Analytics 92

Duct Tape Marketing

OCTOBER 8, 2023

They can adjust their schedule to meet your company’s unique needs – providing extra support during product launches or scaling back in slower periods for instance – ensuring resources are optimally utilized at all times. One major trend to note involves digital transformation.

CMO 71

CMO Price Transform Marketing Strategy 71

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. AngusMack provides online and traditional marketing services for businesses, large and small.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Duct Tape Marketing

NOVEMBER 10, 2022

Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. Key Takeaway: Email marketing is still as relevant as ever. But as marketing evolves, your approach to it needs to, too.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Martech

JANUARY 16, 2024

Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds. This article dives into the nuts and bolts of storytelling in B2B marketing. More than selling a product or service, you’re capturing a portion of your audience’s crowded headspace.

Transform 132

Transform Marketing Marketers Analytics 132

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. Social media tools provide another avenue for ASUG to continue being the chief influencer of SAP’s product strategy.” In the meantime, here are some calls-to action for marketing leaders from IBM : Start investing, supporting and leading your teams in the use of digital channels.

Transform 82

Transform CMO Marketing Marketers 82

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

Transform 113

Transform Customer User-Generated Advertising 113

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. In the search context, consumers are telling marketers exactly (and in some cases even more candidly) what their points are and what concerns or confuses them about your brand, product and market. Common queries include “What is telemedicine?” “How

Transform 102

Transform Health Pharmaceutical User-Generated 102

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

Transform 134

Transform Branding Logistics Thought Leadership 134

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Sachs Marketing Group

FEBRUARY 9, 2024

Want to take your social media marketing to the next level? Advertising on Instagram could be your lifeline, offering access to a massive, engaged audience and the ability to showcase your products or services in a visually striking manner. Related: How to Use Instagram for Business #Effectively 6.

Advertising 52

Advertising Advertisers Transform Millennials 52

Use Insider

AUGUST 15, 2023

This includes simple promotional messages , real-time price drop alerts, discount announcements, cart recovery prompts, and other types of marketing messages. The term WhatsApp marketing can also include activities that don’t aim to sell a product or service but rather enhance the customer experience, like: Purchase confirmations.

Marketing Strategy 52

Marketing Strategy Transform Price Marketing 52

Sachs Marketing Group

NOVEMBER 27, 2023

Content marketing is a marketing strategy that not only informs your audience but also entertains and engages them. This type of marketing can transform browsers into buyers and customers into loyal fans. Content such as educational blog posts, how-to guides, webinars, and e-books can attract leads by providing value.

Content Marketing 52

Content Marketing Entertainment Traditional Marketing Transform 52

Bannerflow

MARCH 23, 2020

It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house is just as time consuming and difficult as traditional marketing models. Practical advice.

Transform 87

Transform Branding Advertising Advertisers 87

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

Transform 51

Transform Branding Logistics Thought Leadership 51

Bannerflow

MARCH 23, 2020

It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house marketing can be just as time consuming and difficult as traditional marketing models.

Transform 52

Transform Branding Advertising Advertisers 52

Digital Marketer

MAY 19, 2023

In a realm where constant growth is king, a 5% dip in eyeballs looking at products is no laughing matter. The current model of content production is like putting the cart before the horse. Here’s the golden ticket – we always say you should aim to be 10x more productive with AI. ” Hold on. The result?

User-Generated 76

User-Generated Marketing Marketers Transform 76

Bannerflow

MARCH 23, 2020

It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house marketing can be just as time consuming and difficult as traditional marketing models.

Transform 40

Transform Branding Advertising Advertisers 40

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. For example, customer care teams can use social listening to get ahead of product defects or service issues if they see similar complaints across social.

Customer 91

Customer Transform Health User-Generated 91

Sachs Marketing Group

AUGUST 12, 2023

This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online. They are crucial for SEO and engagement.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Her latest project, The Revenue Marketer, defines a new role for marketers in revenue production.

User-Generated 79

User-Generated Transform Thought Leadership Traditional Marketing 79

Sprout Social

FEBRUARY 2, 2021

What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become.

Transform 143

Transform Traditional Marketing Analytics Communications 143

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). As social becomes the primary hub for high-resolution consumer insights, imagine how other departments could transform their work.

Management 102

Management Transform User-Generated CRM 102

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. Content marketing produces more leads and revenue than traditional marketing methods.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134