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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Provide specific, tangible offers like discounts or free shipping. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers. Example: “You left something behind!

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How to master social media for retail in the UK

Sprout Social

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 122
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 124
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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Marketing

Track this metric when: you're experimenting with new content formats you're promoting a message you want to stand out you want to keep a general eye on what your audience responds to How to use post engagement metrics When you see a spike in engagement, don’t stop at the number — figure out what’s behind it.

Analytics 107
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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Email marketing isn’t as easy as it used to be. The best part?

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

a special welcome offer—like a discount on the first purchase or free shipping). Litmus Email Analytics → A/B testing will help you refine your messaging and identify the emails that convert best, ensuring that your communications remain relevant and effective. This can look like a series of emails or a single email.