Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. AI tools can help you identify which articles need refreshing and suggest enhancements that align with current SEO practices.

User-Generated 124

User-Generated Whitepaper SEO Energy 124

Search Engine Land

FEBRUARY 21, 2024

As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. SEOs are leveraging this AI technology for various tasks, including content creation , keyword research , and technical optimizations.

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SEO Customer User-Generated Price 128

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

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Market Trends Digital Marketing Transform eBook 130

Jeff Bullas

JANUARY 12, 2023

Open AI’s latest technology tool, ChatGPT was released on November 29, 2022. I’m excited by its potential to increase my content creation productivity by 1000%+. An article like this would normally take me 6 hours to research and write. In just one week one million users registered with the platform.

Transform 274

Transform User-Generated Non-Profit Communications 274

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?

User-Generated 120

User-Generated Entertainment SEO Fashion 120

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 84

Marketing Strategy Content Marketing Key Performance Indicator Analytics 84

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

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Pharmaceutical Transform Health Marketing 97

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Search Engine Land

JANUARY 9, 2024

Don’t think of this as the robot uprising, another chapter in a long history of technologies that have “threatened” SEO as we know it. By learning to coexist with AI and weaving AI-driven technologies into our tool stack, we can be more powerful and significantly more efficient as SEOs. Instead, consider this an empowering evolution.

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SEO Transform User-Generated Price 122

Hubspot Marketing

DECEMBER 18, 2023

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI.

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Marketing Marketers Market Research New Technology 92

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

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SEO User-Generated Energy Health 145

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here are a few examples: 1.

Analytics 104

Analytics Market Research Market Trends Communications 104

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Social Media Marketing Marketing Marketers Influencer Marketing 132

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

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Whitepaper Transform User-Generated Marketing 131

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play? Check it against your persona research.

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Search Engine Land

NOVEMBER 20, 2023

Maybe you are already an SEO pro looking to improve your content generation efficiency. LinkedIn collaborative articles Monthly visits : 1.5 million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are.

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Copywriting User-Generated CRM Marketing 128

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. In this article, we’re going to explore six practical ways AI can enhance your content creation other than writing.

Transform 92

Transform User-Generated SEO Communications 92

Search Engine Land

SEPTEMBER 15, 2023

Competitor/landscape research: Look to competitors to determine how they are integrating AI technologies into their SEO and digital marketing processes. Whether the use case is backend or user-facing, a competitor who is already using the technology offers a glimpse into what looks to be pure hype versus what produces results.

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Management SEO Key Performance Indicator User-Generated 139

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

User-Generated 126

User-Generated Transform SEO Law 126

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Industry and article research. Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. GPT-4 doesn’t spin content.

SEO 125

SEO Entertainment New Technology Content Marketing 125

Search Engine Land

NOVEMBER 14, 2023

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Since then, SearchBot has had more than 15,000 sessions and nearly 4,000 chats with search marketers.

Copywriting 112

Copywriting SEO Analytics Management 112

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Transform 113

Transform Retail Marketing Marketers 113

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. Our chatbot will be updated on a regular basis with newly published content. MarTechBot.

SEO 126

SEO Search Marketers Content Marketing Marketing 126

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation.

User-Generated 120

User-Generated eCommerce Social Media Marketing Copywriting 120

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

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Manufacturing Content Marketing Transform Thought Leadership 52

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Place Content Marketing Non-Profit Whitepaper 113

Search Engine Land

FEBRUARY 6, 2024

What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation. And it’s just getting better. Dig deeper.

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PR SEO Customer Journey Thought Leadership 117

Rock Content

MARCH 14, 2024

People are changing the way they create and consume content online, the way they search, and the way they interact with each other and with brands. And for us, brand owners, marketing, and SEO professionals, it’s impossible not to ask the question: how do we create content that will rank in 2024? Google is a good example.

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User-Generated SEO Branding Product 92

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

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Direct Mail CRM Shoppers User-Generated 110

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

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eCommerce Transform Retail Shoppers 110

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

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Traditional Marketing Marketing Marketers Copywriting 95

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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Digital Marketing Whitepaper Marketing Marketers 124

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. Marketing and sales capabilities.

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CRM User-Generated Price Communications 107