Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Content marketing can help.

Automobile 83

Automobile Content Marketing Transform Marketing 83

Search Engine Land

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Analytics 103

Analytics Customer Journey User-Generated Customer loyalty 103

Search Engine Land

NOVEMBER 20, 2023

It impacts businesses falling into: Automotive OEM (Original Equipment Manufacturer) or Automotive Regional Dealer – Beta. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. Restaurant. Error message.

Manufacturing 102

Manufacturing Retail Search Marketers Product 102

Search Engine Land

MARCH 16, 2022

More placements may help businesses like car dealerships get in front of more potential customers. Please visit Search Engine Land for the full article.

Customer 93

Customer 93

Martech

APRIL 24, 2024

Say your AI sentiment tool finds a recent downturn in credibility with your automotive clients. You hypothesize that a series of custom automotive customer stories will improve this metric. A well-formed experiment states a hypothesis and how you will know the hypothesis is true and how you will know it is false.

Customer 88

Customer User-Generated Analytics Place 88

Digital Marketer

NOVEMBER 27, 2023

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. The result?

Retail 88

Retail Transform Finance eCommerce 88

CMO Network

SEPTEMBER 14, 2023

It’s been a busy year in automotive technology and IAA Mobility 2023 proved more big advancements are on the way. A look at 5 standout announcements at IAA Mobility 2023.

CMO 117

CMO 117

Search Engine Land

APRIL 22, 2024

The analysis was conducted by Captify (registration required), which collects data from over 1 billion searches on 3 million websites across 2 billion devices daily.

Entertainment 89

Entertainment Retail Advertising Advertisers 89

CMO Network

OCTOBER 11, 2023

Toyota just filled a huge open marketing slot by becoming the official automotive partner of the National Football League.

Marketing 114

Marketing Marketers CMO 114

Martech

APRIL 23, 2024

We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Search Engine Land

APRIL 11, 2024

Automotive. For instance, a travel brand that typically focuses on nature-themed content may opt out of appearing alongside content about volcanoes or floods. TikTok now offers 11 verticals to choose from: Pets. Fashion/Retail. Financial Services. Technology. Professional Services. Entertainment. Verified third-party results.

Entertainment 101

Entertainment Fashion Food Retail 101

Search Engine Land

MAY 15, 2023

Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. The only two industries to see a CPL decrease were Automotive Sales (-8.6%) and Beauty and Personal Care (-3.9%). Industries with the highest CPLs: Career and Employment: $132.95

Real Estate 94

Real Estate Fashion Entertainment Advertising 94

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart is expanding its retail media business to include small marketers and international suppliers. What is Walmart Connect?

Advertising 94

Advertising Advertisers Retail Management 94

CMO Network

NOVEMBER 30, 2023

Lexus has owned the Christmastime automotive market in the United States with its "December To Remember" promotion.

Promotion 82

Promotion CMO Marketing Marketers 82

Hubspot Marketing

APRIL 25, 2023

The automotive industry is ripe for marketing innovation. Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it. Until the pandemic.

Manufacturing 122

Manufacturing User-Generated Traditional Marketing Education 122

Search Engine Land

JANUARY 5, 2024

Data for 1,000 commercial keywords was collected, using data from a logged-in New York-based Google Chrome account holder, over two days in December 2023.

Finance 142

Finance Fashion Food Health 142

Martech

SEPTEMBER 25, 2023

Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source. Early adopters. Why we care. Traditionally, TV ads have been a passive experience. If consumers take action, they do so on a “second screen,” usually with the phone in their hand.

Entertainment 118

Entertainment Advertising Advertisers Product 118

CMO Network

MAY 4, 2023

Actually, it’s been a rough and dicey few years for the automotive industry as a whole Have you tried to buy a car in the last year? Its not much fun. With limited inventories to choose from, it has not been an enjoyable consumer experience.

CMO 84

CMO 84

Martech

FEBRUARY 8, 2024

A campaign for an automotive tires and accessories retailer, managed by agency Tombras, used Flight Control to deliver 25 creative variations in English and Spanish across 330+ regionalized campaigns in over 35 North American DMAs. “This applies to all channels, as Clinch is a true omnichannel solution provider. Campaign success.

Advertising 112

Advertising Advertisers User-Generated Retail 112

CMO Network

JANUARY 14, 2023

A look at some of the big news in semiconductors, AI, automotive, metaverse, and More. This year’s CES is picking up where last year’s left off — with a continued focus on driving greater connectivity.

CMO 81

CMO 81

Search Engine Land

OCTOBER 26, 2022

Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. Automotive. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns. This includes their Yelp rating, recent reviews, photos, and business details. Additional brand integrations.

Manufacturing 88

Manufacturing Advertising Advertisers Management 88

CMO Network

MAY 10, 2022

Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to bring their imaginations to life. Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content.

CMO 88

CMO 88

Search Engine Journal

MAY 4, 2021

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive. Did I pronounce it correctly? Melissa Fach: You did.

SEO 86

SEO Management 86

Search Engine Journal

AUGUST 10, 2021

Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search.

SEO 118

SEO Finance Retail Education 118

CMO Network

OCTOBER 1, 2022

Nissan has brought back its Heisman House advertising campaign this fall for the 12th football season, and it may be one of the most notable versions ever of one of the longest-running automotive ad campaigns.

Advertising 73

Advertising Advertisers CMO 73

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

CMO Network

JUNE 30, 2022

The story of what Stellantis and its forbears have accomplished with the Jeep brand is one of the most remarkable elevations of any marque in recent automotive history.

Branding 75

Branding CMO 75

SMEI

MARCH 16, 2022

If Tesla wants to maintain its position as a leader in the automotive industry, it must take steps to repair the damage that has been done to its brand equity. Never trust a car company to tell the truth. Tesla [link] — Greg Dennis (@GreenGregDennis) March 16, 2022.

Management 245

Management Branding Communications Product 245

Search Engine Land

OCTOBER 5, 2023

You are experienced in creating successful, high-performing automotive campaigns. You are experienced in creating successful, high-performing automotive campaigns. Format) Format the results in markdown. Tone) You write in a professional, concise tone.

Health 102

Health Price Product Branding 102

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. Ever since, the automotive industry has been blessed with some of the best campaigns ever created. Right now, change feels like the only constant in the automotive industry.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Search Engine Land

OCTOBER 3, 2023

Microsoft is also expanding vertical ads across the search partner network to enable advertisers to broaden the impact of their campaigns, including the introduction of Credit Card and Property Promotion ads, alongside existing offerings like Automotive & Tours and Activities ads. Get the daily newsletter search marketers rely on.

Product 110

Product Advertising Advertisers Promotion 110

Martech

NOVEMBER 19, 2021

Yahoo has previously delivered programmatic guaranteed campaigns for leading CPG, automotive and telecom brands. This is Peacock’s first ever programmatic rollout, with Yahoo servicing as a pilot partner. Why we care.

Advertising 107

Advertising Advertisers Marketing Marketers 107

CMO Network

FEBRUARY 12, 2023

Jeep has enjoyed one of the highest perches among automotive brands advertising in the Super Bowl. Now it's going green with a new ad depicting animals dancing to "Electric Boogie."

Advertising 52

Advertising Advertisers Branding CMO 52

CMO Network

FEBRUARY 9, 2023

Kia is returning to the Super Bowl with a new social-media partner but an existing hot vehicle model, comprising one of just a few automotive Big Game advertisers this year in a category that typically can be counted on for several more.

Advertising 52

Advertising Advertisers CMO 52

OnPassive Marketing

APRIL 16, 2022

Automotive Sales Consultant. An automotive sales consultant is a professional in the automotive industry who can help a car dealership, or even a company as a whole, increase overall sales. A sales consultant for the automotive industry can identify strategies and practices that help their clients increase their sales.

Transform 60

Transform Product Marketing Strategy Customer 60

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

APRIL 29, 2022

The agents, which will be available in Yellow.ai’s Marketplace library of solutions, offer a series of pre-built capabilities: Pre-built industry templates designed for use cases in specific verticals including retail and automotive.

Retail 87

Retail Customer Management Transform 87