Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. However, there also continues to be a gap in client retention efforts that limits the long-term revenue each client provides.

Whitepaper 98

Whitepaper Retail Traditional Marketing User-Generated 98

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention.

Customer 101

Customer Branding Shipping Customer loyalty 101

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.”

Customer 122

Customer Customer Journey Branding Customer Acquisition 122

Martech

DECEMBER 1, 2022

Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones.

Whitepaper 120

Whitepaper Customer Product Branding 120

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. In this article, we look at some B2B content marketing data to point to the biggest trends. And yep, it all comes back to the customer.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Search Engine Land

JANUARY 31, 2024

Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. One key report is the Life cycle collection, which streamlines the analysis of the entire customer funnel from acquisition to retention. How is GA4 website organic traffic measured?

Advertising 137

Advertising Advertisers Analytics SEO 137

Rock Content

DECEMBER 13, 2023

Although nothing will ever replace human ingenuity, artificial intelligence can streamline so much about how you run your business, especially if you’re in the B2B sector. Here’s an overview of what you should know about how B2B AI tools can fit into your company’s workflow. Start with processes like these for best results.

Transform 81

Transform Analytics Price Management 81

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. Prioritize your buyer persona or customer avatar before deep diving into lead acquisition. So, don’t just “think about your customers.”

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Do we have a strategy? Do you need a strategy?

Whitepaper 84

Whitepaper Millennials Law CMO 84

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO?

SEO 72

SEO Whitepaper B2C eBook 72

Search Engine Land

FEBRUARY 29, 2024

This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy.

Advertising 123

Advertising Advertisers Gen Z eCommerce 123

Scoop.it!

OCTOBER 5, 2023

More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow.

Customer 104

Customer Analytics Marketing Marketers 104

Search Engine Land

NOVEMBER 16, 2022

But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds. In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts.

B2C 94

B2C Health Marketing Marketers 94

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 112

B2C Market Trends Marketing Marketers 112

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Retail 112

Retail Branding Place Marketing Strategy 112

Martech

OCTOBER 13, 2023

There are four phases of B2B marketing maturity. Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. Developing a measurable, repeatable onboarding process that turns sales into customers. Ideal Customer Profile. Market introduction.

Customer Acquisition 122

Customer Acquisition Customer loyalty Customer Customer Marketing 122

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Without an ROI story, your customers are running,” said Vajre.

Marketing 116

Marketing Marketers Health Product 116

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Transform Customer Journey Education 52

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.

Customer 107

Customer Customer Journey B2C Branding 107

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel. There’s a reason why all of our competitors invest into customer communications.

Branding 138

Branding Marketing Marketers Communications 138

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies?

Advertising 52

Advertising Advertisers B2C Target Market 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Whitepaper 108

Whitepaper Transform Finance Market Trends 108

Martech

FEBRUARY 2, 2024

If you want to access the full set of customized personas or the image generator , those are all available as well. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” Prompts: “What methods can I use to better understand my customer’s needs?”

User-Generated 105

User-Generated Marketing Marketers CMO 105

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Benefits of artificial intelligence in B2B marketing. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. We’ll cover: Why AI marketing matters.

Transform 145

Transform Marketing Marketers Analytics 145

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing.

Market Trends 115

Market Trends Content Marketing Customer Journey Transform 115

Hubspot Marketing

OCTOBER 13, 2022

This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. Image Source.

Price 121

Price B2C Email Marketing CRM 121

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. Strategies Partner segmentation A major development in channel marketing, according to Rick van den Bosch, founder and CEO of automated partner marketing platform Channext, is the heightened complexity in the types of partners involved.

Partner Marketing 112

Partner Marketing Manufacturing Thought Leadership Marketing 112

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Transform 94

Transform Customer Acquisition Education Customer 94

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics. Email marketing stats.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers. Quick Takeaways. What Is Employee Advocacy?

Customer 119

Customer Promotion Branding Communications 119

OnDemand CMO

NOVEMBER 29, 2021

In traditional marketing, the emphasis is on getting new customers and very little attention is paid to customer retention. Instead, it’s time to focus on retaining customers and using B2B customer retention strategies. Want to retain customers? This is a really easy way to get started.

Customer 52

Customer B2C Traditional Marketing CMO 52