Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Even if it occurs after the handoff to sales, humans still close most of the deals in B2B and high-end B2C transactions.

Marketing Automation Platform

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. They now have over a dozen brands and cause areas which include a variety of different donation approaches.

Key Performance Indicator

Litmus

MAY 24, 2024

There are three parts to designing a scratch-off in Litmus Personalize, all of which can be customized to fit your brand guidelines. Even if that doesn’t seem to align with your brand, we encourage you to give it a try—you might be surprised by the results! Have they recently purchased from your brand?

Key Performance Indicator

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. If your content marketing efforts achieve the goals you set, your brand will be successful. Traditional marketing costs 62% more than CM. Businesses that blog produce 67% more leads than those that don’t.

Content Marketing

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

User-Generated

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. 4 Reasons To Start Creating Video Content In 2023, there’s no question that sharing video content is the most powerful way for brands to engage their audiences.

Content Marketing

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Another challenge?

CRM

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Start by defining your top KPIs ( key performance indicators ). Use your brand identity – your core values, mission, and business goals – as your foundation. We recommend focusing on the following metrics.

Content Marketing

Rock Content

MAY 11, 2023

For instance, a B2B brand might look for something different than a B2C company. Developing your report starts with determining what metrics are the most beneficial for your brand. These are all valuable metrics to follow, but some may not apply to your brand. It is set up to perform any relevant calculations for you.

Content Marketing

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online.

Event Marketing

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. For a SaaS marketing outreach, you should identify the pain points which led people to seek a solution that your brand offers. Check social media and industry forums to find out what people are saying about related brands, products, and services.

Marketing Plan

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights.

Analytics

Martech

JUNE 13, 2023

Measuring customer experiences Shake Shack implemented a number of customer experience (CX) and brand research tools from experience management company Qualtrics to collect real-time feedback from customers and measure brand performance against competitors. A positive change in any of these areas will get customers to return.

Customer

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. Your customers look for service on social media.

Social Media Marketing

Litmus

DECEMBER 13, 2024

Adopt Brand Indicators for Message Identification ( BIMI ). Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Open rates have a long history associated as an email key performance indicator (KPI) for success. Instead, use subscriber ID!)

Market Trends

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.

Content Marketing

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing

Sprout Social

JULY 17, 2023

Many brands have only scratched the surface of what social media can do for their business. A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth. “If

Key Performance Indicator

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. It’s to position your brand as a superhero problem-solver.

Marketing Strategy

Rock Content

AUGUST 25, 2023

Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person. With B2B content marketing, you have to play the long game.

Marketing Strategy

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Build brand identity and awareness. Is it right for your business?

Social Media Marketing

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. Social media isn’t measurable for B2B Social media is about brand awareness. That is how many people mention your brand on various social media platforms.

Social Media Marketing

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). A potential consumer of a specific brand or product. It stands for “ key performance indicator ”. Numerical average time spent by users browsing your site. B2B (Business-to-Business). We can define it as business ecommerce; that is, a company that sells to other companies. Heavy-user.

eCommerce

CXL

NOVEMBER 22, 2022

Sentiment: Track brand perception Where to track sentiment 9. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. – Seth Godin. KPIs vs. digital marketing metrics.

Digital Marketing

Customers.ai

JANUARY 3, 2024

At the end of the day, contact-based marketing is not just about reaching out to individuals; it’s about understanding and engaging with them in a way that adds value to their experience with your brand. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM

Rock Content

AUGUST 21, 2020

In addition to ensuring recurring sales, having a stable customer base means gathering more advocates for brands. First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC).

Customer

Duct Tape Marketing

MARCH 14, 2024

Next thing I'd really be looking for is a structured, we call it strategy first, by name, by brand name, but it's still, it's an approach, right? A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things.

CMO

Set Up

OCTOBER 10, 2023

Pittman: “I love seeing what B2C companies do to get the attention of their audience. Brands like Aerie and Coca Cola do a great job with user-generated content, which I think is a really exciting and often unexplored avenue for B2B tech companies.” There's so much noise out there. Customer Education Customer education is imperative.

Transform

Unbounce

JUNE 4, 2024

We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for. It’s one of the most powerful ways to generate leads , boost brand visibility, and drive sales in the B2B market. Let’s do it.

B2C

Welcome Software

APRIL 13, 2022

Subject matter experts are important because their expertise lends an air of authority to your content, establishing your brand as an industry leader. Making sure content has the right tone and brand voice. If you’re assembling a brand-new team, create job descriptions for each role and post them on the appropriate forums.

Key Performance Indicator

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Brand Marketing Terms These terms are used to describe different elements of your business’ branding. Branding extends further than how your website looks.

PR

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper

Scoop.it!

MARCH 17, 2022

When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. As a small business owner, it is hard to look at your brand critically.

Whitepaper