B2C Branding Pharmaceutical 
Martech
JUNE 25, 2025
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. Isn’t that, in part, how brand safety works? A report released in September found only 4% of marketers believed the platform provided adequate brand safety.
Martech
OCTOBER 23, 2023
followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K
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Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.
Marketing Insider Group
APRIL 20, 2020
B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.
Martech
JUNE 3, 2024
Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Content, digital experience and ads Tailor your brand with elements of the vertical. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.
Martech
OCTOBER 11, 2023
Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc.
Adobe Experience Cloud Blog
JULY 12, 2013
Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A company that collects and uses data of individuals in a B2B or B2C environment is a data controller.
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