On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Advertising Advertisers 52

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The hack as a marketer is how do you get into the feeds without buying an ad [on social], and pushing it in the feed organically so people want to talk about it.” Experiential culture.

CMO 124

CMO Advertising Advertisers Retail 124

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 92

CMO PR Marketers Marketing 92

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Bilt is all about contextual marketing and meeting people where they already are. Targeting is based on first-party data such as payment method, ride history, ride area, and lifestyle segments.”

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Animalz blog

JUNE 24, 2025

Check out other episodes in the season here Links and Resources From the Episode How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s favorite history and leadership podcast, which inspires his approach to marketing. We build B2C customer engagement platform. And it’s very much B2C marketing.

B2C 62

B2C eBook SEO Customer 62

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). of sales through the Internet, up from 8.9%

eCommerce 100

eCommerce Transform CMO Retail 100

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 112

Real Estate CMO SEO Content Marketing 112