Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 86

Thought Leadership B2C Entertainment Communications 86

Adobe Experience Cloud Blog

OCTOBER 21, 2014

We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1- Silos. Don’t let it become the latter– make sure your content calendar is not too concrete.

Content Marketing 134

Content Marketing B2C Thought Leadership Marketing 134

Customers.ai

MARCH 26, 2024

While it’s great to see marketers evolving to video (we know the impact video ads can be extremely positive), it’s time to move away from those boring corporate videos. In: Thought Leadership Ads & Personal Videos What do these two things have in common? They feature real people! That’s right.

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 99

Content Marketing Thought Leadership Finance B2C 99

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Moreover, it offers the highest ROI of any other content format.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want.

SEO 103

SEO CRM B2C eBook 103

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Content marketing produces three times more leads than paid search. Brand trust and thought leadership. Better quality leads.

Thought Leadership 115

Thought Leadership Real Estate User-Generated B2C 115

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. LinkedIn content strategy tips.

Marketing Strategy 140

Marketing Strategy Thought Leadership Marketing Marketers 140

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Thought Leadership Content.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. How A Marketing Workshop Can Make You More Money We always start our workshops with a simple question: What is marketing? Can you imagine seeing your content rank on Page 1 of SERPs?

Thought Leadership 93

Thought Leadership Marketing Marketers Marketing Strategy 93

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance). How to get it right Engaging content should have your own thoughts and a point of view.

Customer 113

Customer Transform Thought Leadership Law 113

Adobe Experience Cloud Blog

JUNE 23, 2014

So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Scoop.it!

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. Leverage social proof One of the main benefits of the Internet for customers is user-generated content and social proof: seeing unbiased ratings, reviews, and comments from customers just like them.

Branding 78

Branding Thought Leadership B2C User-Generated 78

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Keep reading!

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. We’ve divided the 30 books into five categories: Content. Thought leadership. Digital marketing. Leadership development. MKTG4901: Content Marketing.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Marketing Insider Group

OCTOBER 16, 2012

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. What Does This Mean For B2B Marketers? Brands Are Slow To Act. What are the biggest barriers?

Content Marketing 80

Content Marketing Branding Thought Leadership B2C 80

Adobe Experience Cloud Blog

APRIL 10, 2015

For example, marketing automation makes it possible to track which pages a person clicks on, identify the industries they come from based on their IP address, recognize behavioral information, and then respond to that data in real time with personalized content. Marketing Automation b2b Consumer'

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. And if you’re not continually learning as a marketer, you will soon become obsolete. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Content Marketing b2b B2C' I’d love to hear about your experience in the comments below.

B2C 134

B2C Thought Leadership Marketing Marketers 134

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The Content Marketer Sorting Hat — Which house are you?

Gen Z 87

Gen Z User-Generated SEO Thought Leadership 87

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Content Marketing b2b B2C Consumer' I’d love to hear from you in the comments below.

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Hootsuite

MARCH 9, 2020

This is not news for B2B brands, but B2C brands might take note, too. That means LinkedIn is a valuable platform for content marketers, especially in B2B. This is good news for brands just starting to work out their thought leadership content strategy. 94% of B2B marketers use LinkedIn for content marketing.

User-Generated 145

User-Generated Marketing Marketers Education 145

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. consumers find marketing personalization appealing. Thought Leadership. Again, human connection plays a role in video marketing’s surging popularity. 90% of U.S.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Marketing Insider Group

JULY 14, 2021

Lead Magnet Examples for B2B Marketers. Now that we know the traits of an irresistible lead magnet, let’s talk about some of the most popular types of lead magnets for B2B marketers specifically. Unlike in the B2C world, B2B lead magnets are not about instant gratification.

Whitepaper 142

Whitepaper Marketing Plan Education Thought Leadership 142

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Web Design and Development HubSpot's CMS Hub makes it easy to build websites.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

DECEMBER 12, 2023

As LSI keywords are related terms and synonyms that help search engines determine the context of the content more precisely, this signals to Google that your content covers a broad range of topics within the realm of digital marketing. Image Source Tip 3: Leverage visual content to increase dwell time.

User-Generated 91

User-Generated SEO Thought Leadership Finance 91