Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 145

Social Media Marketing Gen Z Branding Millennials 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Millennials 145

Millennials Gen Z Promotion User-Generated 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

Gen Z 107

Gen Z Millennials Entertainment Digital Marketing 107

Marketing Insider Group

OCTOBER 28, 2019

Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. Someone who’s an expert in his or her field. How it works.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. The millennial market is really who banks like ours are looking to connect with.”. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

The Marketing Journal

JUNE 4, 2023

The big idea Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular catches, improvised set lists and the like make performers seem more authentic and genuine. We observed a preference for spontaneity in entertainment across several studies.

Entertainment 52

Entertainment Millennials B2C Customer 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. In fact, the. Leverage user-generated content.

Marketing Plan 76

Marketing Plan Content Marketing B2C Whitepaper 76

SocialPilot

JANUARY 16, 2024

96% of B2C marketers and 91% of B2B marketers use Facebook. With a whopping 535 billion hashtag views, ‘Entertainment’ is the most viewed content category on TikTok. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). internet users 10 to 18 are interested in VR—six percentage points more than millennials.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

APRIL 6, 2023

Some can be entertaining, like Cleverbot , which was built to respond to prompts like a human would in normal conversation. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Sprout Social

OCTOBER 17, 2016

Entertaining Tweets entice people to keep following you. In addition to being famous, many celebrities engage on Twitter successfully because they’re entertaining. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 121

Gen Z User-Generated Entertainment Millennials 121

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. For B2C, it’s 22 percent.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketing 146

Marketing Insider Group

MAY 11, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ).

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Contently B2C

OCTOBER 3, 2016

Voting isn’t the sexiest topic, and attempts to persuade millennials to get to the polls can easily come off as condescending. So when Katy Perry spoke about civic engagement while naked in a Funny or Die video from last week, you knew it would get millions of views and help spread the word.

Branding 52

Branding Millennials Advertising Advertisers 52