Sprout Social
MAY 9, 2024
While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.
Hubspot Marketing
MAY 9, 2022
However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.
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Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Mable – Food & Beverage. Mable is a wholesale platform specializing in food and beverage.
Martech
SEPTEMBER 24, 2022
Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics.
Martech
SEPTEMBER 13, 2023
41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.
Sprout Social
JANUARY 3, 2022
Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.
Hootsuite
JULY 15, 2019
So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).
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