Rock Content

MAY 11, 2023

For instance, a B2B brand might look for something different than a B2C company. Metrics Watch tracks both social media accounts and Google website analytics in one place. This gives you a copy of the template in an easily accessible place. You’ll enter each goal, key performance indicator (KPI), and objective.

Content Marketing

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Start by defining your top KPIs ( key performance indicators ). It won’t work if your tactics are all over the place. That begins with measuring the results you’ve already achieved.

Content Marketing

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. Now is the time to become an expert on creating video content.

Content Marketing

Hubspot Marketing

JANUARY 25, 2021

Note that all of these events can take place virtually , too. Conferences are valuable for both B2B and B2C brands. Next, figure out where and when your event will take place. In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Conferences. Probably not.

Event Marketing

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. No matter the size or scale of your business, having a B2B social media strategy in place is important. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals.

Social Media Marketing

Martech

MARCH 11, 2024

Set up tracking and analytics: Ensure that you have proper tracking and analytics in place to capture data from various digital channels. Monitor and measure: Continuously monitor the performance of your digital marketing efforts using key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics.

Branding

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Search engine marketing is another way to increase website traffic by placing paid ads on search engines.

Digital Marketing

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy. Guest Post Thought Leadership Content in the Right Places Too many brands treat guest blogging the same way they treat their regular content.

Content Marketing

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Set the key performance indicators that bring in the most business and plan to check them often. May: Publish a Case Study or Two. If you have employees or contract workers, get their input.

Marketing Strategy

Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Each of those goals will be tied to measurable data in the form of key performance indicators (KPIs).

Social Media Marketing

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often.

Marketing Strategy

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. A practical place to start this discussion is by debunking some of those myths. Social media is only effective for B2C companies One of the most significant benefits of social media marketing is the ability to target your audience.

Social Media Marketing

Contently B2C

JULY 25, 2016

The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign.

Content Marketing

Litmus

DECEMBER 6, 2023

We used the Content Automation feature within Litmus Personalize to build the Litmus Live agenda email—which updated automatically as the day proceeded, showing subscribers what was taking place right at that moment during the event. One of our finest personalization moments, if we do say so ourselves. Both practical… and so cool.

Key Performance Indicator

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. If you want to find out which sources brought a user to your site in the first place, look at user acquisition.

Digital Marketing

Duct Tape Marketing

MARCH 14, 2024

Do they have their thought leadership published in places that would demonstrate that they do maybe know what they're talking about? (08:09): A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things.

CMO

Set Up

OCTOBER 10, 2023

Pittman: “I love seeing what B2C companies do to get the attention of their audience. Costanzi: “I place greater value on successes seen in comparable business models across any industry. Since they do unique work, the company is often challenged with describing their place in the larger decentralized clinical trial ecosystem.

Transform

Rock Content

AUGUST 21, 2020

Then you’re in the right place, because we’ve gathered, in this post, some tips to improve the loyalty strategies of your base. First of all, you must plan your strategies based on some key performance indicators (KPIs). Do you want to know how to change that scenario in your company?

Customer

Welcome Software

APRIL 13, 2022

Once your content is created, you need someone to publish it in all the right places — also known as content distribution. If you’re churning out content without paying attention to how it’s performing, you could be wasting serious time on the wrong stuff. Distribution Specialist(s) . Enter the analytics manager. . Sixteen percent! .

Key Performance Indicator

Unbounce

JUNE 4, 2024

We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for. B2B vs B2C PPC: What are the differences and why is paid advertising so effective in B2B? Let’s do it.

B2C

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers.

PR

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. In the B2C sector, content marketing is just as important. Here’s the thing.

Marketing Strategy

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Whitepaper

Scoop.it!

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. Insights include page views, likes, comments, and shares.

Whitepaper

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper

Hootsuite

JANUARY 13, 2021

B2C: Business To Consumer. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. Easily manage all your social media in one place and save time with Hootsuite. Business specific social media acronyms.

Gen Z

Marketing Insider Group

MAY 11, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. No matter where most companies began 2020, they are in a unique, new place now.

Content Marketing

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. The more places your content appears, the more likely it is to be seen, shared, and linked to— boosting your SEO and brand authority. So, the team developed a strong presence on the platform. Promote it heavily to get it in front of the right people.

PR

Litmus

JULY 8, 2024

Extra protection: Always have a fallback in place for personalized elements. Regularly review performance metrics to ensure your personalization efforts are driving the desired outcomes. Data hygiene: Maintaining clean and accurate data is crucial. You can also defend against errors when Mail Privacy Protection is applied (ex.

B2C